Google-Backed Magic Leap Showcases Its Augmented Reality Technology

21 Oct 2015 | Author: | No comments yet »

Magic Leap Aims to Build Operating System for Augmented Reality.

Magic Leap, the secretive tech firm that’s backed by Google, just posted a video that gives the clearest look yet at what its augmented reality technology can do.

Shown today at WSJDLive, the clip is a minute long and a caption says the footage was “shot directly through Magic Leap technology” last week, without any special effects or compositing. Abovitz shed light on Magic Leap’s progress a year after an investment group led by the company formerly known as Google Inc. invested $542 million into the Dania Beach, Fla.-based startup last year.

The company is still quiet about what exactly Magic Leap will be, but Abovitz teased that it will be a small, self-contained computer that causes the brain to see an object — even if that object is not physically present. He explained that the video was shot using Magic Leap and did not feature any visual effects. “We can’t on video actually give you the experience you’ll have with Magic Leap,” he said. “There’s not a replacement for a direct experience, but it’s pretty close.” Abovitz was speaking at the WSJDLive conference in Laguna Beach, along with Magic Leap chief content officer Rio Caraeff, the former Vevo CEO who joined the company in July. “We’re building essentially a computing platform where the real world is your screen,” said Caraeff, noting that the company will start with entertainment and gaming content but plans to eventually expand into other markets including healthcare and productivity. “The possibilities are limitless.” The company has developers working quietly behind the scenes on apps for the device. Back in March, Magic Leap posted a concept video, called “Just another day at the office at Magic Leap,” demonstrating how its AR can be used to surf email and play a first-person shooter game. The footage, however, was edited and produced with Weta Workshop, the special effects and props studio best known for its work on The Lord of the Rings films. Magic Leap has also taken over part of a former Motorola phone factory in South Florida and set up what it calls a “new product production line.” There are now hundreds of people working at Magic Leap, including rocket scientists and computer scientists, Mr.

While Magic Leap said the game shown in the concept video was already being played by its employees, its sleek editing and production led some gamers to question how accurately it will reflect Magic Leap’s final product. Abovitz described as “part-Matrix, part-Harry Potter.” On Tuesday, Magic Leap executives displayed a video dated Oct. 14 showing how images might appear through its lenses. In one such confab, developers created a tool to teach someone how to make macaroni and cheese with a digitally projected cookbook and stove “in case you’re in college and you don’t know what you’re doing,” Mr. At the time, the deal was the fifth-largest venture-capital investment on record, giving the startup a valuation of $2 billion, people familiar with the matter had said. Other investors in last year’s round were Qualcomm Inc., QCOM 0.95 % film-finance company Legendary Entertainment Inc., private-equity firm KKR KKR 0.94 % & Co., Paul Allen’s investment firm Vulcan Inc., and venture-capital firms Kleiner Perkins Caufield & Byers, Andreessen Horowitz, and Obvious Ventures.

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