Google Cloud Platform heats up battle with Amazon as Nearline goes public

23 Jul 2015 | Author: | No comments yet »

Google pushes Cloud Storage Nearline out of beta, offers 100 PB credits.

Earlier this year, Google announced its new low-cost Nearline cold storage service and today, the company is taking it out of beta and making it generally available.

Announced in May 2015, Unitrends Free is the first solution designed specifically for IT professionals seeking cost-effective protection for small businesses, early-stage virtualization projects and home labs. Unlike some of its competitors like Amazon Glacier, where accessing data in cold storage can take hours, Nearline promises to make data in its archive available within seconds.

The Unitrends Free for Google Cloud Platform data protection and business continuity software quickly deploys as a virtual appliance in local client VMware vSphere and Microsoft Hyper-V environments to provide free hypervisor-level protection, as well as low-cost, secure and highly durable redundant storage of backup copies in Google Cloud Storage, including Google Cloud Storage Nearline, for fast, offsite disaster recovery. “Google Cloud Storage Nearline is disrupting the storage industry by providing customers with low-cost storage, as well as significantly faster recovery times than other cold storage systems on the market,” said Kevin Weiss, Unitrends’ president and chief executive officer. “Unitrends prides itself on offering its customers easy-to-use and affordable data protection, along with 100 percent recovery assurance and iron-clad business continuity, so our collaboration with Google is a natural fit.” Free vSphere and Hyper-V Backup for Unlimited Virtual Machines (VMs) and Sockets – Customers can protect up to 1.5 terabytes (TB) of unique VM data, without limitations on retention, or the number of sockets and VMs protected. That’s less than the 99.95% for products like Compute Engine, for example, but that’s part of the cost savings (together with the higher latency) that allow Google to offer Nearline — which still runs on the same infrastructure as all of Google’s other cloud computing services — at less than half the price than its standard cloud storage service. Automated Daily Scheduling – “Set it and forget it” scheduling with daily recovery points keeps customers protected at all times – even when no one is around. Also today, Google is introducing the Cloud Storage Transfer Service to help companies move data over from other sources, like public cloud market leader Amazon Web Services’ widely used S3 object storage service. The big-picture strategic goal is to offer companies a reliable place to stick their data at a price that only a company like Google — that provisions a crazy amount of compute, storage, and networking gear — could achieve.

Microsoft cloud doesn’t have a dedicated cloud service for cold storage, but it does have Azure Site Recovery, a service geared toward disaster recovery that became generally available last week. The offer is only available to new Cloud Platform customers and only cover 100PB of storage for the first month “and potentially additional months of customers commit to migrate more than 1PB of data.” After that, you also have to maintain at least 1PB in Nearline for 12 months after an initial 3-month period. 100PB is obviously a bit of a gimmick, but what’s clear is that Google would really like more businesses to move their data in Nearline, which is a very competitive service, both in terms of pricing and performance. With the industry’s lowest total cost of ownership, Unitrends’ offerings are backed by a customer support team that consistently achieves a 98 percent satisfaction rating.

Moving any amount of data between different providers, though, can quickly get complicated, so Google has now signed up a couple of new partners that will help their customers move to Nearline and/or have integrated Nearline into their services. To view the original version on PR Newswire, visit:

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