Google lures businesses to Nearline with 100 PB of free cloud storage

23 Jul 2015 | Author: | No comments yet »

Google Nearline Cloud Storage Is Now Generally Available.

Earlier this year, Google announced its new low-cost Nearline cold storage service and today, the company is taking it out of beta and making it generally available.

Announced in May 2015, Unitrends Free is the first solution designed specifically for IT professionals seeking cost-effective protection for small businesses, early-stage virtualization projects and home labs. Unlike some of its competitors like Amazon Glacier, where accessing data in cold storage can take hours, Nearline promises to make data in its archive available within seconds.

Building up to this given name, Unitrends had worked closely with Google Cloud Platform to build, integrate and optimize its Unitrends Free virtual backup appliance (currently in version 8.1) in order to support Google Cloud Storage, such as with the recently generally available Google Cloud Storage Nearline. That’s less than the 99.95% for products like Compute Engine, for example, but that’s part of the cost savings (together with the higher latency) that allow Google to offer Nearline — which still runs on the same infrastructure as all of Google’s other cloud computing services — at less than half the price than its standard cloud storage service.

As data continues to grow rapidly the idea of storing it indefinitely for a low price of less than one cent per gigabyte is very appealing, add quick retrieval times (less than 3 seconds) and Google Nearline Cloud Storage becomes attractive to most. Automated Daily Scheduling – “Set it and forget it” scheduling with daily recovery points keeps customers protected at all times – even when no one is around. Free vSphere and Hyper-V Backup for Unlimited Virtual Machines (VMs) and Sockets – Customers can protect up to 1.5TB of unique VM data, without limitations on retention, or the number of sockets and VMs protected. Also today, Google is introducing the Cloud Storage Transfer Service to help companies move data over from other sources, like public cloud market leader Amazon Web Services’ widely used S3 object storage service. The big-picture strategic goal is to offer companies a reliable place to stick their data at a price that only a company like Google — that provisions a crazy amount of compute, storage, and networking gear — could achieve.

Directly integrated into the Unitrends Free user interface, IT professionals can search the forum and collaborate to help one another, while also earning prizes and rewards. Take Apple’s iCloud Photo Sharing: It seems great until you realize that it comes with a paltry 5 GB of space for free, meaning you’ll almost certainly have to buy more storage to use it.

Microsoft cloud doesn’t have a dedicated cloud service for cold storage, but it does have Azure Site Recovery, a service geared toward disaster recovery that became generally available last week. Apple has Photo Stream and iCloud Photo Sharing built into its desktop and mobile OS, and Android has Google Photos (which can also be used on an iPhone).

To address the complexities facing today’s modern data center, Unitrends delivers end-to-end protection and instant recovery of all virtual and physical assets as well as automated disaster recovery testing built for virtualization. The offer is only available to new Cloud Platform customers and only cover 100PB of storage for the first month “and potentially additional months of customers commit to migrate more than 1PB of data.” After that, you also have to maintain at least 1PB in Nearline for 12 months after an initial 3-month period. 100PB is obviously a bit of a gimmick, but what’s clear is that Google would really like more businesses to move their data in Nearline, which is a very competitive service, both in terms of pricing and performance. Both Google’s and Apple’s built-in services automatically upload photos on your phone to the cloud and require little setup, but Apple’s almost certainly requires paying for more storage (though Google’s may, too).

With the industry’s lowest total cost of ownership, Unitrends’ offerings are backed by a customer support team that consistently achieves a 98 percent satisfaction rating. Moving any amount of data between different providers, though, can quickly get complicated, so Google has now signed up a couple of new partners that will help their customers move to Nearline and/or have integrated Nearline into their services.

These partners include: Actifio, Pixit Media, Unitrends, CloudBerry Backup, Filepicker, and Google is integrating with storage vendors and platforms such as Commvault’s Simpana platform, EMC NetWorker 8.2 with CloudBoost and EMC Avamar 7.1 with CloudBoost, EMC CloudArray, and Egnyte. If you don’t mind uploading lower-quality images, however, your photo storage on Google is unlimited. (The limits are 16 megabytes for photos and 1080p quality for video.) No matter what kind of phone you use, there’s another option you should consider if you’re already an Amazon Prime member: Amazon Prime Photos, which is part of Amazon Cloud Drive. To view the original version on PR Newswire, visit: While Flickr offers a free terabyte of storage, a deal topped only by Google Photos’ unlimited-with-strings-attached offer, Dropbox provides only 2 GB free.

Privacy varies from service to service, with Apple, Dropbox, and Amazon giving the user exclusive rights to the photos she sets as private, but also retaining to right to do what they want with photos you set as public. Google, on the other hand, isn’t so great, claiming a “worldwide license” to your uploads that lets the company “use, host, store, reproduce, modify, create derivative works,…communicate, publish, publicly perform, publicly display and distribute such content.” Whatever the pros and cons, any of these options is better than none.

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