Google Maps now available on Apple Watch

30 Sep 2015 | Author: | No comments yet »

Apple CEO Tim Cook’s privacy letter is a huge shot at Google.

Apple has kept its finger on the pulse of a public that is becoming more concerned with the use of its personal information. At Google’s press event today, the company announced a number of new products and updates, including two new Nexus smartphones, two Chromecast devices, a new Android tablet and more, but one thing it kept under wraps was news of a notable new application arriving on the iOS platform: Google Maps now works on Apple Watch.Apple sees privacy and its policy around it as a means of differentiating itself and is betting consumers will care about privacy when the issues are explained.

A letter penned by Cook appeared on Apple’s AAPL -3.04% website this month alongside several other neatly designed pages devoted to detailing the company’s privacy policies. Through an update to the Google Maps iOS app on the iTunes App Store, Google has quietly rolled out an Apple Watch version of its popular (and, even among Apple fans, often preferred) mapping application. Cook’s manifesto blasts the search giant’s business model—in everything but name—while upholding Apple’s model as an alternative that respects peoples’ privacy and security. “A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer.

A new page on the Apple website adds information about iOS 9 as well as specific Apple services and features, some of which have made their debut on the latest version of the operating system (the news app, for example). The new Watch app offers a simpler version of Google Maps compared to what’s available on smartphones, as it’s designed to work more as a companion app to the richer, more feature-rich smartphone counterpart. You’re the product,” Cook wrote. “But at Apple, we believe a great customer experience shouldn’t come at the expense of your privacy.” Cook, of course, does not call Google GOOG 0.19% out by name. The company makes the point that, while the News app is ad-supported, browsing information doesn’t get sent to Apple’s services, nor does it get linked to other apps to for monetization or “personalization” purposes.

On the Watch app, you can tap buttons to quickly get routes to saved locations, like “Home” or “Work.” In addition, when you pull up directions on your iPhone, these are immediately synced to Apple Watch so that they’re accessible when you launch the app on your smartwatch. The company isn’t just issuing platitudes about how great its privacy protections are—it dives into real detail about how its various services use and protect your data. A “Limit Ad Tracking” option can be enabled to disable targeted ads altogether. “We use only the necessary data to help create the best experience for you, whether you’re using Maps to locate a restaurant or Apple Music to discover a new artist,” the company says on the web page. “And we never sell your data. We know that the more personal your device becomes, the more critical it is to respect the data that’s on it.” But Apple doesn’t have a squeaky-clean privacy record itself.

That significantly reduces the chances of someone cracking your passcode by just guessing it. “We’ve been protecting your data for over a decade with SSL and TLS in Safari, FileVault on Mac, and encryption that’s built into iOS,” Apple’s privacy policy reads. “We also refuse to add a backdoor into any of our products because that undermines the protections we’ve built in. It’s Yosemite version of OS X was criticized for logging users’ locations and saving searches made in Spotlight and Safari, then uploading them to the cloud without their permission. And we can’t unlock your device for anyone because you hold the key—your unique password.” If you don’t use a passcode to secure your device, you might want to think twice. The first, “Google News & Weather,” was a fairly bare-bones application that felt more like Google was experimenting with building for Apple Watch and its related feature sets rather than a real attempt at developing something useful for Apple Watch owners. You may think you know the answer, given that we live in a world where our every click and scroll is obsessively tracked by tech companies eager to sell us personalized ads.

Apple encrypts the data on your device—like the information collected and stored in the iOS Health app—with encryption keys protected by your passcode. iMessages and FaceTime calls are also protected with end-to-end encryption, so it’s impossible for someone else to access your iMessages without your passcode. The data the company does collect are intended merely to improve its services (except iAd, Apple’s ad network, which Cook claims is there simply to support app developers). An open letter from company CEO Tim Cook emphasized that Apple doesn’t need to use the data of its user base to make its money like other tech giants such as Google and Facebook do. “Our business model is very straightforward: We sell great products.

In a revamped privacy policy website, a copy of which was reviewed by The Washington Post, Apple on Tuesday attempted to lay out how its philosophy on data-collection differs from that of its tech industry rivals. In essence, the company said it is telling customers it is not interested in their personal data, even as it must use more of that data to deliver personalized products. “We knew coming in that building a personalized news product could be very sensitive . . . and the first thing we thought about was we really don’t want to associate news with your personal Apple account,” says Jane Horvath, Apple’s senior director of global privacy. If Apple needs to pull information from its servers to offer you suggestions, like what time you should leave the house to make it to an appointment on your calendar, then the company will use anonymized rotating identifiers so that locations and searches won’t be traced to you. (You can also turn off proactive features’ access to your location altogether.) Maps: This is where Apple really goes after Google (without naming names, of course).

In addition to the Apple Watch support, the smartphone app also now offers the ability to compare ETAs by mode of transportation, a way to call businesses and get directions from a list of places, a nearby transit widget for the iOS Notification Center, and more. Since our business doesn’t depend on advertising, we have no interest in doing this – and we couldn’t even if we wanted to.” The company touts the encryption of its Apple Pay service and iMessage, saying that they are protected by end-to-end encryption, meaning that information is stored in a readable format on neither Apple servers nor the user’s device. This is a particularly topical pledge, since government agencies like the FBI have been quite vocal in their desire for tech companies like Apple to give them a “golden key” into users’ devices and data, and on the cloud. Apple’s offering is different in that its stories are also “curated” by a small team of journalists working at the company’s headquarters in Cupertino.

Apple’s Maps app only knows you as a random number that frequently resets, scrubbing your data altogether. “Maps is also engineered to separate the data about your trips—including public transit directions—into segments, to keep Apple or anyone else from putting together a complete picture of your travels,” the policy says. “Helping you get from Point A to Point B matters a great deal to us, but knowing the history of all your Point A’s and Point B’s doesn’t.” Safari content blockers: iOS 9 brings Safari’s content-blocking capabilities to your iPhone, so you can install apps that block ads while you’re browsing the web. The reaction from Silicon Valley has been swift and decisive – over 140 companies, including Apple and Google, came out against the idea of a built-in backdoor for feds. And the company hopes a selling point will be its pledges that it will protect people’s privacy. “We don’t build a profile based on your email content or web-browsing habits to sell to advertisers,” chief executive, Tim Cook, wrote in a letter introducing its privacy website. Apple says Safari supports content blockers in a way that prevents the content blocker from sending information to developers about your browsing habits. News app: The articles you read in iOS 9’s News app aren’t linked to you specifically, but to an anonymous News-specific identifier that you can reset at any time.

A year ago, he spoke out against his challengers on PBS’s Charlie Rose show. “We’re publishing this website to explain how we handle your personal information, what we do and don’t collect, and why,” Cook wrote. “We’re going to make sure you get updates here about privacy at Apple at least once a year and whenever there are significant changes to our policies.” Others such as Facebook have also tried to write data-use policies in everyday language, but Apple’s attempt is notable for being clear while not shying away from the technical details. Government requests: Governments around the world ask Apple for information on a regular basis, usually because someone has reported a stolen device and needs help tracking it down. Apple, which makes most of its money from selling gadgets, not services, has been betting hard on privacy in recent years, pitting itself against a tech industry that largely relies on monetizing personal information.

And we never will.” Now if you want to dive deep into the details of Apple’s security, grab an adult beverage and sink into your sofa for some quality time with the 60-page iOS 9 security white paper.

Here you can write a commentary on the recording "Google Maps now available on Apple Watch".

* Required fields
All the reviews are moderated.
Our partners
Follow us
Contact us
Our contacts

ICQ: 423360519

About this site