Google offers YouTube copyright support

20 Nov 2015 | Author: | No comments yet »

Google Pledges to Help Fight Bogus YouTube Copyright Claims—for a Few.

In an effort to expand its global reach, YouTube announced a set of new tools Thursday to help translate the titles and descriptions of its vast trove of videos into multiple languages.GOOGLE, OR ALPHABET, or whatever the firm is called, is preparing to back some YouTube users who might have found themselves a target of the courts for unfair copyright reasons.Google has vowed to help YouTube creators fight back against phony copyright claims by offering legal protection to creators—at least, to a few of them.YouTube is stepping in to protect fair use by some of its creators, pledging financial and legal resources to help them combat unwarranted copyright claims and takedown notices.

YouTube estimates more than 80% of its videos are viewed outside the United States and more than 60% of a YouTube channel’s views come from outside its country of origin. A Google Public Policy blog post by Fred von Lohmann, copyright legal director at the firm, explained that YouTube is the scene of a lot of content, which occasionally earns the attention of the copyright corps. “More than 400 hours of video are uploaded to YouTube every minute. The Google-owned video giant said in a blog post Thursday that it “will now protect some of the best examples of fair use on YouTube by agreeing to defend them in court if necessary.” The news, welcomed by many YouTube users, comes after years of complaints from the creator community over what some deem YouTube’s “disastrous” copyright system.

But countless videos that might have been relevant to viewers went unseen because of a search process that was limited to a single language, said Vladimir Vuskovic, product manager for YouTube Globalisation. Some of those uploads make use of existing content, like music or TV clips, in new and transformative ways that have social value beyond the original (such as a parody or critique),” he said. “In the US this activity is often protected by fair use, a crucial exception to copyright law which can help discussion and creativity across different mediums to continue flourishing.” However, the system does not always work well, and occasionally a complaint is raised against something that otherwise would be viewed as fair use. Don’t expect YouTube to be in everyone’s corner though; the site is starting small and offering support to just a handful of video creators initially. Under the Digital Millennium Copyright Act (DMCA), YouTube isn’t responsible for the copyright violations of its users, as long as the company removes that content when notified by the rights holders. The four he listed include a clip from progressive news video bloggers the Young Turks, a Secular Talk’s video criticizing Mike Huckabee, “Buffy vs Edward: Twilight Remixed — [original version],” “No Offense,” uploaded by the National Organization for Marriage and “Political Payoffs And Middle Class Layoffs,” an ad created for Mitt Romney’s presidential campaign.

Finally, YouTube said it would let viewers do the translating through crowdsourcing, in which YouTube would screen multiple answers to determine the correct translations. And because YouTube automates much of its copyright enforcement, as we’ve previously reported, many users have their work erroneously flagged as infringing. Deron Triff, TED director of global distribution, said the company uploaded 60,000 translated videos to YouTube in a single day in June, which provided access to viewers speaking Farsi, Vietnamese, Turkish and Russian, among other languages.

For small organizations such as TED, “YouTube creates an on-ramp for us to parts of the world where we wouldn’t be able to set up relationships,” Triff said. Daniel Aguayo, a social media specialist at Digipendent Media, said the option is important for emerging artists and brands but also a major step toward growing YouTube’s overall audience. “If you can translate Mandarin, Cambodian, Thai and different languages in the Indian dialect, that’s another three billion people nobody’s talking to because of the language barrier.” Worse, YouTube allows the copyright holder to evaluate complaints of overstepping instead of fielding those complaints itself, meaning that if your fair use work gets caught up in the Content ID system, you have little recourse.

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