Google partners with PwC to push business apps in the enterprise

28 Oct 2014 | Author: | No comments yet »

Google Teams With PwC to Help Expand Software Sales.

Google has struck a partnership with PwC in which the global provider of consulting services will recommend to its customers the Apps suite, Android devices and the Google cloud computing platform.Google for Work, Google ’s business software unit, just won one of its largest customers to date, the accounting and consulting giant PricewaterhouseCoopers.Google and PwC have brokered a global agreement with the intent of developing new services to help clients “lean into the massive disruption transforming all industries”. “This alliance is a response to the pace of change and volatility businesses are experiencing which is unlike anything we’ve seen before,” PwC Australia chief executive Luke Sayers told The Australian Financial Review.

Google Inc. (GOOGL:US) is teaming up with PricewaterhouseCoopers LLP, seeking to sell more business software via the Web as competition heats up with Microsoft Corp. (MSFT:US) and other sellers of cloud-computing tools.NEW YORK, Oct. 28, 2014 (GLOBE NEWSWIRE) — PwC and Google Inc. (Nasdaq:GOOG) (Nasdaq:GOOGL) today announced the launch of a joint business relationship to bring new and innovative services to companies around the world. The deal comes at a time when Google is embroiled in tough fights in the enterprise markets for cloud email and collaboration suites, cloud computing services and mobile against rivals like Microsoft, IBM, Amazon and Apple. It will focus on three areas: helping companies better collaborate internally with staff and externally with customers and suppliers – in effect, reselling and installing Google’s Apps for Work suite of products, which includes Gmail, Hangouts, Docs, Sheets, Admin and Vault. The rapid pace of innovation in technology has fundamentally changed how and where work gets done, driving organizations to transform their businesses for the future.

Although Google has been a provider of enterprise products for about a decade, it still struggles against charges from competitors, especially from Microsoft, that it’s primarily a consumer-focused company, and as such a risky bet for CIOs. The pair also want to create new products and services, and split the spoils derived from intellectual capital, product sales and consulting work accordingly. Deals like the PwC one announced on Tuesday help Google boost its enterprise vendor credentials, as it battles rivals with more experience and longer track records selling to businesses, like Microsoft and IBM. Google, which is diversifying to foster growth outside its advertising business, is seeking to boost its appeal to potential corporate customers, many of which use Microsoft’s business software, along with cloud-based services.

From Google, companies get unprecedented innovation, technology platforms and Internet scale; while PwC brings deep industry experience, a broad range of business services and cutting-edge client insights, from strategy through execution. For PwC, a closer relationship with Google puts it in a better position to cater to the needs of customers seeking to shift from IT infrastructures anchored on premises and in desktop PCs to cloud computing and mobility. In addition to accounting, PwC is a large consulting firm that advises other companies on what technology to use and how to integrate it with existing IT systems. Neither does it preclude Google working with other strategy houses and the big four accounting firms. ”We can’t talk about all of those [areas] because some are still in development but in the areas of security and utilisation of public cloud, that will be specific to our relationship with PwC,” he said. The agreement follows Google’s rebranding of its enterprise software unit last month to Google for Work. “We have two of the biggest brands in the world coming together with their unique strengths,” Amit Singh, president of Google for Work, said in an interview. “It’s going to make a huge difference.” As part of the announcement, PwC said it’s adopting Google’s business applications for 45,000 employees in the U.S. and Australia.

Google won’t be seeking to have this type of relationship with many organisations. “It isn’t as if there is going to be a suite of these with every system integrator or large consulting organisation,” said Ackhurst. The deal isn’t exclusive, so both companies remain free to partner with each other’s competitors, according to a Google spokeswoman, who also said that the companies aren’t disclosing financial terms of the deal. Google Australia is on the cusp of announcing a big win for its cloud platform, in which Ackhurst has invested heavily. “We’re happy with uptake of both Google Drive and Cloud.” Deloitte, which recently acquired Google reseller Quattro, has doubled the number of specialists in this space to 40 and is looking to scale up further to deliver on a new big contract win. While Google knows how to run large, scalable technology platforms that customers can access through the Internet, PwC has deeper knowledge of specific industries and what companies look for in the software they use.

We’re a network of firms in 157 countries with more than 195,000 people who are committed to delivering quality in assurance, tax and advisory services. For instance, PwC may be able to help a large, consumer packaged goods company store and analyze global sales data more efficiently through Google’s software and cloud platform, Singh said.

More from WSJ.D: And make sure to visit WSJ.D for all of our news, personal tech coverage, analysis and more, and add our XML feed to your favorite reader. CONTACT: Mike Davies PricewaterhouseCoopers International Limited Tel: +44 207 804 2378 E-mail: Stephanie Corzett PricewaterhouseCoopers US Tel: +1 617 530 4977 E-mail:

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