Google+ profile will no longer be needed for YouTube, other Google platforms

27 Jul 2015 | Author: | No comments yet »

Every YouTube user’s wish just came true.

Google on Monday announced more sweeping changes for Google+ over the next few months as it restructures the social network into two distinctly separate products: Streams and photos.Google+ started as a way to compete with Facebook in 2011, but the search giant quickly changed its tune, saying it would be its users’ single identity across all its products.

When Google Plus launched in 2011, Google hoped that its new social network—integrated with every portion of the Google experience—would lure eyeballs away from Facebook. But now, it’s putting that idea to rest as well. “People have told us that accessing all of their Google stuff with one account makes life a whole lot easier,” Google VP Bradley Horowitz wrote in a Monday blog post. “But we’ve also heard that it doesn’t make sense for your Google+ profile to be your identity in all the other Google products you use.” So, starting now, the company will be decoupling people’s Google+ accounts from its products, first starting with video network YouTube. Google+ launched four years ago as a social network that could provide users a single identity to use across the California-based Internet firm’s popular online services. Google has decided to “move some features that aren’t essential to an interest-based social experience out of Google+,” according to a post on its official blog today.

But the company is also officially stripping away many features of Google+ Photos, which are now fulfilled by the Google Photos app it introduced in May. Instead of having to use their Google+ account to share, upload, and comment on videos, users can simply use their YouTube account for that — and keep that set of activities only for YouTube. Google recently moved popular picture handling features into a separate Google Photos apps for mobile devices, and said it is putting location sharing into other applications such as Hangouts “where it really belongs.” In the coming months, YouTube users will be able to take their Google+ accounts off, though they shouldn’t rush to do it now or they risk to delete their entire YouTube account. Forcing Google users to sign up for a Google+ account in order to the use some of the company’s other products and services was a clear bid to generate interest in its social network, but it backfired with many users.

Plus, other YouTube activities, like creating a channel, will no longer require a Google+ profile. “While we got certain things right, we made a few choices that, in hindsight, we’ve needed to rethink,” Bradley Horowitz, Vice President of Streams, Photos, and Sharing, said in the post. Google+ claimed 300 million monthly active users in late 2013, although Stone Temple Consulting, a third-party digital marketing agency, pegged that figure at a far lower 111 million this past April.

But you’ll also continue to see the gutting of Google+ the company tacitly began a couple of months ago when it ripped photo-storage from it and repurposed it as the standalone Google Photos. And for people who already created Google Plus profiles but don’t plan to use Google Plus itself, we’ll offer better options for managing and removing those public profiles.

The new Google Photos, the company’s biggest content launch in recent months, largely replicated and improved on functions already in Google Plus—but avoided using the label of the undertrafficked social media service.

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