Google’s Neal Mohan is new YouTube product chief

19 Nov 2015 | Author: | No comments yet »

Google Ads Executive Mohan Hops Over to YouTube (Where He Kind of Was Already).

YouTube has appointed Neal Mohan, a longtime Google exec, to lead product and design for the No. 1 Internet video service, the company announced Wednesday. As head of Google’s display and mobile advertising products, Mohan oversaw the Google Display Network, AdSense, Admob, DoubleClick, Ad Exchange, Wildfire, InviteMedia and Admeld. Google is folding the analytics division, which offers tools for ads measurement, into its display operations — a sign that the search giant sees measurement as core to its online ads business (which is, like YouTube, going up against Facebook).

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