Google succumbs to Star Wars fever with apps makeover

23 Nov 2015 | Author: | No comments yet »

Can The Force Awakens become the biggest movie ever?.

Los Angeles — Riding galaxy-sized expectations, the new Star Wars movie is already setting records for pre-opening ticket sales, with still a month to go.It is clever way to get you to participate in the ungodly hype surrounding a movie, The Force Awakens, that most likely will be a gigantic turd but that you will still pay to see several times and then spend the rest of your life re-watching and debating its relative lack of merit.Before handing over Lucasfilm and the future of his galactic saga to The Walt Disney Company for USD 4 billion in 2012, Lucas came up with story treatments for a new trilogy, reported Entertainment Weekly. “They weren’t that keen to have me involved anyway.

Join The Awaken the Force Within experience by visiting google.com/starwars and picking the dark or light side – the Google apps on your devices will then transform based on your chosen side. And even knowing all of this, you’re still going to visit the Google promo and you’re going to click on it, even if doing so makes you a sucker, because this is Star Wars. “It’s a place for fans, by fans, and starting today you can choose the light or the dark side, and then watch your favorite Google apps like Gmail, Google Maps, YouTube, Chrome and many more transform to reflect your path,” Google writes. “And that’s just the beginning.

The movie is on track to have the biggest December opening ever, topping The Hobbit: An Unexpected Journey, which took in $85m in the U.S. and Canada on its opening weekend in December 2012. Whether it bests the biggest grosser of all time — Avatar, with $2.8bn worldwide — depends on word of mouth and whether fans love it enough to watch it multiple times through the new year. The second rule, you don’t go over to their house and drive by to see what they’re doing,” Lucas said. “The third one is you don’t show up at their coffee shop and say, ‘You are going to burn it.’ You just say ‘Nope, gone, history, I’m moving forward’,” the director said. Marvel’s Deadpool doesn’t come out until mid-February, while Warner Bros.’ Batman v Superman: Dawn of Justice isn’t out until late March. “I think it’s going to own January,” said Erik Davis, managing editor of Fandango, one of the nation’s largest online ticket retailers. “I know one guy who has nine tickets to see it in the first week alone. That’s 87% more than this summer’s Jurassic World, which opened domestically with a record $208.8m in ticket sales and owns the all-time No. 3 spot with $1.7bn worldwide.

Get the time, date, weather, and daily Star Wars factoids right on your wrist. (Requires the Star Wars app, available on Google Play) Like having your very own protocol droid fluent in over (in the case of Google Translate) 90 forms of communication? As for the all-time high, one thing Avatar had going for it: It rode a wave of consumer interest in 3-D, which costs a few dollars more than regular tickets. The first instalment of The Hunger Games was the leader in advance sales, but topped out at a worldwide gross of $693m, not even in the all-time Top 10.

You’re doomed to watch even the worst Star Wars dreck and listen to your offspring talk about how great Anakin is while you bang your head against the wall.

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