Google Teams With PwC to Help Expand Software Sales | Techno stream

Google Teams With PwC to Help Expand Software Sales

28 Oct 2014 | Author: | No comments yet »

Google Teams With PwC to Help Expand Software Sales.

Google and PwC have brokered a global agreement with the intent of developing new services to help clients “lean into the massive disruption transforming all industries”. “This alliance is a response to the pace of change and volatility businesses are experiencing which is unlike anything we’ve seen before,” PwC Australia chief executive Luke Sayers told The Australian Financial Review. Google Inc. (GOOGL:US) is teaming up with PricewaterhouseCoopers LLP, seeking to sell more business software via the Web as competition heats up with Microsoft Corp. (MSFT:US) and other sellers of cloud-computing tools.One of the world’s biggest technology companies has partnered with the world’s second-largest audit firm in a deal that should drive Google Apps deep into the heart of corporate accounts.Around 5,000 staff at PwC in Australia will move to Google Apps following an agreement that will also see both companies combine their expertise to sell cloud, mobile and security services to enterprises.

It will focus on three areas: helping companies better collaborate internally with staff and externally with customers and suppliers – in effect, reselling and installing Google’s Apps for Work suite of products, which includes Gmail, Hangouts, Docs, Sheets, Admin and Vault. PwC, a provider of corporate consulting services, will help companies adopt and manage Google’s lineup of Internet-based software, including Gmail, documents and mobile services, the companies said today. PricewaterhouseCoopers (PwC) has revealed a joint business relationship with Google, spanning productivity and communications apps as well as Google’s public cloud. The pair also want to create new products and services, and split the spoils derived from intellectual capital, product sales and consulting work accordingly.

While the announcement was short on specific detail, it is thought that PwC will recommend or sell Google solutions to its customers – no small matter considering PwC claims more than 100,000 clients worldwide, including 90 percent of the FT Global 500 list. Google, which is diversifying to foster growth outside its advertising business, is seeking to boost its appeal to potential corporate customers, many of which use Microsoft’s business software, along with cloud-based services. Amit Singh, president of Google for Work, said the partnership “will provide and build solutions to help companies drive transformation and PwC will help bring the best of Google to work”. “As part of this new relationship, PwC will help their clients evaluate and plan their move to the cloud.

Neither does it preclude Google working with other strategy houses and the big four accounting firms. ”We can’t talk about all of those [areas] because some are still in development but in the areas of security and utilisation of public cloud, that will be specific to our relationship with PwC,” he said. Any company can benefit from the ability to work better together from anywhere with Drive for Work and Android. “PwC will also help clients build custom applications and mobile solutions relevant to their industries – improving processes like invoicing and talent management – using Google Cloud Platform,” according to the statement. Google won’t be seeking to have this type of relationship with many organisations. “It isn’t as if there is going to be a suite of these with every system integrator or large consulting organisation,” said Ackhurst.

PwC, a $34 billion-turnover advisory giant, is also practising what it preaches, rolling out Google Apps such as Gmail, Calendar, Hangouts, Drive and Docs to 40,000 employees in the United States and 5,000 here in Australia. It will build custom algorithms on the platforms to identify security threats, alerts clients of potential attacks, and prevent or mitigate risks. “For our clients, acquiring the knowledge most important to their operations, securing that information and using it optimally are critical – now more than ever before,” said Luke Sayers, CEO at PwC Australia. “PwC is teaming with Google to offer our joint knowledge and capabilities to clients – giving them one place to go, maximising experience and assets from both organisations,” he said.

Deloitte – which just pips PwC in revenue, turning over $34.2 billion in 2014 – has been leading the charge, swallowing up a host of Australian software integrators and launching its own cloud platform. Follow CIO Australia on Twitter and Like us on Facebook… Twitter: @CIO_Australia, Facebook: CIO Australia, or take part in the CIO conversation on LinkedIn: CIO Australia

Google Australia is on the cusp of announcing a big win for its cloud platform, in which Ackhurst has invested heavily. “We’re happy with uptake of both Google Drive and Cloud.” Deloitte, which recently acquired Google reseller Quattro, has doubled the number of specialists in this space to 40 and is looking to scale up further to deliver on a new big contract win. Meanwhile, Accenture has been providing high-end management and technology consultancy to enterprise since 2001, and also operates Avanade, a joint venture with Microsoft. Microsoft could be seen as the biggest loser out of the Google-PwC deal, considering the Redmond-based vendor’s dominant foothold in the corporate world. PwC also has close ties with the Windows creator, including a strategic alliance based around Microsoft Dynamics ERP, CRM and business intelligence tools announced in 2013. It will leverage lessons learned by its United States sister firm in this exercise, with PwC in the US currently installing Google software across its workforce of 40,000.

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