GoPro developing mobile app for video editing

23 Jul 2015 | Author: | No comments yet »

GoPro Expects To Launch A Mobile Editing Solution By The End Of Summer.

GoPro is working on a new app that should make it easier to use your footage right after it’s been shot, offering editing and sharing tools right on your phone.GoPro president Tony Bates today revealed the company is on the verge of launching a new mobile app that will allow users to trim and share content right from their phones. GoPro cameras have long needed an improved software solution to enable consumers to turn hours of captured video footage into a minute or two highlight reel.

Because it is a bit of a nuisance and most GoPro users never really end up editing their videos, Tony Bates has decided that a really simple and easy-to-learn app should be introduced on mobile platforms so that users could easily turn their incredible footage in entertainment material. The service “will support a seamless offload of content from GoPro cameras to be managed and viewed on other devices,” according to Bates, who says the company “[continues] to make good progress on our software initiatives.” If these initiatives come together, you could find yourself relying on your PC a lot less for GoPro videos.

GoPro also just launched a content licensing portal that lets creative professionals find high quality GoPro footage for their work, while offering a way for GoPro users to monetize their work. The portal is designed to make it easy for professionals to find the right content by organizing it in an efficient way and streamlining the process of clearing rights. The unnamed app with simple editing tools will act as a bridge between GoPro cameras and smartphones, and from smartphones to social media and the internet.

The company’s software solutions currently do not do justice to its action cameras, which can take stunning videos for hours at a stretch, but are let down by the labor-intensive process of using obscure video editing software to make highlight reels. The report claims the upcoming GoPro editing app is a leap forward to the company’s very own cloud storage service, like DropBox, but exclusively for GoPro camera owners. The app’s sharing capability will also come in handy for consumers of an era when sharing is the go-to action that everyone likes to prescribe to for social acceptance being one of the reasons.

Last month GoPro CEO and founder Nick Woodman explained that the company would ultimately like this cloud service to create a highlight reel for the content owner. GoPro today also revealed its second quarter financial earnings, which included a 72% increase in revenue to $420 million, swinging the company to a profit.

The 10app offers live recording, quick editing tools like adding music tracks, trimming, speeding up or slowing down of video clips, and even adding filters. And they are likely to increase with more investors raking up to invest in the new app the third quarter financials will show whether that’s true or not.

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