GoPro Hero4 Session Price Slashed Again, Just In Time For The Holidays

6 Dec 2015 | Author: | No comments yet »

$199 HERO4 Session is a Game Changer.

SAN MATEO, Calif., Dec. 4, 2015 /PRNewswire/ – GoPro, Inc. (NASDAQ: GPRO) is making it easier than ever to self-capture and share ‘wow’ footage of your favorite activities with the newly priced $199 HERO4 Session. The company launched the ice-cube sized camera in July, marking the first time it has tried an entirely new design relative to its traditional action-camera form. That’s a pretty sweet deal, and it makes a ton of sense considering GoPro previously sold the Hero4 Session for $399.99, the same amount as its better performing and more feature rich Hero4 Silver action camera.

GoPro’s smallest and most convenient camera, HERO4 Session is about the size an ice-cube, weighs only 2.6 ounces and features a simple one-button, waterproof design that can go where no smartphone can. It’s a little, unibody cube that’s waterproof on its own and is even more versatile in the ways it can be mounted thanks to its lightness, its shape, and its size. Wearable and gear-mountable, Session is compatible with GoPro’s expansive array of more than 30 accessories including helmet, chest, board, bike, gear and pole mounts. We liked it a lot when we tested it, but there was a problem: At $400 it was the same price as the Hero4 Silver, which had a higher-quality image sensor and was simply a much better camera.

GoPro CEO Nicholas Woodman reiterated the sentiment in today’s announcement, stating “[the Session is] the perfect way to capture rough-and-tumble family activities this holiday season.” GoPro’s third quarter revenue was $400 million, failing to reach the lower end of its own guidance range of $430 to $445 million. Woodman blamed the miss on “lighter than anticipated” sales, but remained confident the Session’s then-new $299 price point would prove to be the sweet spot for the camera. Meanwhile, if you’re looking for something a little beefier, GoPro is still selling its Hero4 Black and Hero4 Silver, as well as the GoPro Hero+ (video below).

Waterproof to 33 feet (10m), Session doesn’t require a separate waterhousing which means it’s always ready for adventure and captures crisp, clear audio even when used during snow and watersports. Nearly a month after the initial price drop, Woodman stated the camera was “selling in-line” with the company’s expectations for a product at that price point. Built-in Bluetooth and WiFi enables easy connectivity to the GoPro App, allowing you to use your smartphone to view, edit and share content from your GoPro to social media sites such as Instagram, Facebook, YouTube, Twitter and more. What began as an idea to help athletes self-document themselves engaged in their sport, GoPro has become a standard for how people capture themselves engaged in their interests, whatever they may be.

In October, GoPro projected fourth-quarter revenue would fall 17% year over year—after averaging 47% quarterly growth over the previous eight periods. From extreme to mainstream, professional to consumer, GoPro enables the world to capture and share its passion in the form of immersive and engaging content. That’s what happens when a company sells a product that can survive a fall from the edge of space — they don’t break and consumers do not have a reason to buy a new one. Despite this writer finding a use for the cameras traditionally marketed towards those who enjoy jumping out of airplanes, investor fears of market saturation and lack of new products leading into the holiday season are driving shares down. Ambarella, AMBA -1.64 % which makes chips used in GoPro cameras, said Thursday that revenue for its fiscal fourth quarter ending in January will be well below expectations.

Ambarella also said weakness in the action-camera business is expected to last into the first half of next year, suggesting that a major new lineup from GoPro is unlikely until the second half. With more than 70% of its market value having evaporated this year, the stock now trades at about 16.5 times forward earnings—about a 20% discount to the Nasdaq.

Here you can write a commentary on the recording "GoPro Hero4 Session Price Slashed Again, Just In Time For The Holidays".

* Required fields
Our partners
Follow us
Contact us
Our contacts

ICQ: 423360519

About this site