GoPro Karma Drone Arrives in 2016

11 Dec 2015 | Author: | No comments yet »

Ambarella up 6.2% as GoPro surges in wake of Apple speculation, drone video.

Buying GoPro GPRO, +11.55% whose stock has fallen 45% over the last few months amid record-high levels of short interest, would “make sense” for Apple AAPL, +0.48% said FBR & Co. analyst Dan Ives in a note to clients Thursday, particularly as it works to build its software ecosystem amid saturation in global smartphone sales.Ambarella (NASDAQ:AMBA) is flying higher as GoPro posts a 13.3% gain following an FBR note that speculates Apple could buy the company, while declaring GoPro’s cameras are “uniquely positioned at the intersection of Apple’s smartphone, wearables, and multimedia offerings.” The Nasdaq is up 1%.SAN MATEO, Calif., Dec. 10, 2015 /PRNewswire/ – GoPro, Inc. (NASDAQ: GPRO) today announced the launch of Apple Watch features in the GoPro App for iOS to enable quick access to the camera’s controls right from the wrist. Also: GoPro has announced its drone (1H16 ETA) will be known as the Karma, and released a teaser video (the drone itself isn’t pictured) to promote it.

Prices on its newest camera got slashed, seemingly out of lack of interest, and the company’s stock price tumbled to new lows as Wall Street remained unconvinced that the brand had any new tricks up its sleeve. This new app allows users to preview their shot, toggle between capture modes, start/stop record and add HiLight Tags to the best moments of their videos. In September, Northland Capital analyst Gus Richard said the wearable camera maker would make a “compelling acquisition target” for Apple from a hardware, software and content perspective. Half of that value has been lost since August, with short interest on the stock, or a bet by investors that the stock will fall, reaching record highs in November.

The company has been quiet as to what its drone will look like, what it will do, or how it’ll be different from market leaders like DJI’s Phantom line of consumer drones. What began as an idea to help athletes self-document themselves engaged in their sport, GoPro has become a standard for how people capture themselves engaged in their interests, whatever they may be. GoPro’s stock fell below its IPO price of $24 for the first time on Nov. 12, and some analysts have expressed concerns over the health of GoPro sales this holiday, with their checks pointing to an unusually high level of discounting on GoPro Hero cameras versus other electronics.

The 61 second video uses portions of a longer video posted in October, demonstrating video quality and video stabilization capabilities of the flying camera. From extreme to mainstream, professional to consumer, GoPro enables the world to capture and share its passion in the form of immersive and engaging content. In GoPro’s most recent quarter, the company reported revenue of $400.3 million, sharply below Wall Street expectations of $433.4 million, according to FactSet.

With just about every person who likes doing extreme things on camera—or likes putting cameras on their pets—already seemingly in possession of a GoPro camera by now, the company will need new revenue streams if it’s going to have a big 2016. GoPro states the captured video hasn’t been stabilized using any editing tools, indicating Karma is capable of capturing silky-smooth video while flying. To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/gopro-releases-apple-watch-features-for-the-gopro-app-enabling-cool-new-remote-control-functions-for-gopro-devices-300191062.html

Drones and virtual reality are likely going to be two big areas for the company to focus on in the coming year, but it remains to be seen if GoPro products beyond the company’s little rectangular cameras are better for anything besides buzz. The updated iOS app includes GoPro’s Apple Watch app, which was first demonstrated by Apple during its special event in September, but had been curiously absent until now.

Just last week, GoPro dropped the price of its Hero4 Session camera for the second time to $199 in an attempt to spark demand a device that hasn’t sold as well as the company had hoped. It would also include hardware advancements in areas such as camera technology and drones, with GoPro releasing footage earlier of this week of its first drone, Karma, set to go on sale early in 2016. The integration of the two would also allow for more synergies in the editing component of both companies’ video-editing software, such as enabling GoPro videos to be more easily meshed with music and other digital content from iTunes.

Earlier this week, GoPro launched a channel on Amazon.com Inc.’s Fire TV AMZN, -0.37% to deliver on-demand GoPro videos, though it does not have a designated channel for Apple TV.

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