GoPro: No Hero to Be Found Here

4 Dec 2015 | Author: | No comments yet »

$199 HERO4 Session is a Game Changer.

That seems to be the case with the Hero4 Session. SAN MATEO, Calif., Dec. 4, 2015 /PRNewswire/ – GoPro, Inc. (NASDAQ: GPRO) is making it easier than ever to self-capture and share ‘wow’ footage of your favorite activities with the newly priced $199 HERO4 Session.

The company launched the ice-cube sized camera in July, marking the first time it has tried an entirely new design relative to its traditional action-camera form. GoPro’s smallest and most convenient camera, HERO4 Session is about the size an ice-cube, weighs only 2.6 ounces and features a simple one-button, waterproof design that can go where no smartphone can.

Wearable and gear-mountable, Session is compatible with GoPro’s expansive array of more than 30 accessories including helmet, chest, board, bike, gear and pole mounts. GoPro CEO Nicholas Woodman reiterated the sentiment in today’s announcement, stating “[the Session is] the perfect way to capture rough-and-tumble family activities this holiday season.” GoPro’s third quarter revenue was $400 million, failing to reach the lower end of its own guidance range of $430 to $445 million.

Meanwhile, if you’re looking for something a little beefier, GoPro is still selling its Hero4 Black and Hero4 Silver, as well as the GoPro Hero+ (video below). Waterproof to 33 feet (10m), Session doesn’t require a separate waterhousing which means it’s always ready for adventure and captures crisp, clear audio even when used during snow and watersports.

Nearly a month after the initial price drop, Woodman stated the camera was “selling in-line” with the company’s expectations for a product at that price point. Built-in Bluetooth and WiFi enables easy connectivity to the GoPro App, allowing you to use your smartphone to view, edit and share content from your GoPro to social media sites such as Instagram, Facebook, YouTube, Twitter and more.

What began as an idea to help athletes self-document themselves engaged in their sport, GoPro has become a standard for how people capture themselves engaged in their interests, whatever they may be. In October, GoPro projected fourth-quarter revenue would fall 17% year over year—after averaging 47% quarterly growth over the previous eight periods.

From extreme to mainstream, professional to consumer, GoPro enables the world to capture and share its passion in the form of immersive and engaging content. Despite this writer finding a use for the cameras traditionally marketed towards those who enjoy jumping out of airplanes, investor fears of market saturation and lack of new products leading into the holiday season are driving shares down. That’s what happens when a company sells a product that can survive a fall from the edge of space — they don’t break and consumers do not have a reason to buy a new one. Ambarella, AMBA -3.49 % which makes chips used in GoPro cameras, said Thursday that revenue for its fiscal fourth quarter ending in January will be well below expectations.

Ambarella also said weakness in the action-camera business is expected to last into the first half of next year, suggesting that a major new lineup from GoPro is unlikely until the second half. With more than 70% of its market value having evaporated this year, the stock now trades at about 16.5 times forward earnings—about a 20% discount to the Nasdaq.

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