GoPro shares fly on play for the dad demographic

2 Jun 2015 | Author: | No comments yet »

GoPro Adds Touch Screen Convenience to Entry-Level Camera Lineup.

GoPro is the go-to brand for rugged, compact cameras that can be mounted on cars, bikes and helmets, but one disadvantage the devices always had was that there was no room for a screen to let you see what you’re shooting.

You could use your phone, of course, and there’s an LCD “backpack” accessory, but GoPro has just made things a bit simpler with the release of the Hero+ LCD. It’s more expensive and capable than the entry-level Hero camera but less so than the nicer Silver model — but the important thing is that screen on the back. Rugged and waterproof to 131′ (40m), HERO+ LCD also includes advanced features like HiLight Tagging and in-camera video trimming to make it easier to identify and share your favorite moments. HiLight Tagging lets you mark key moments while recording and during playback so you can easily find them later, and the all-new video trimming feature allows you to create short clips in-camera for easier sharing without a computer.

Companies like Sony have tried competing with GoPro at the high end to mild success, but the best weapon for the likes of Garmin, Xiaomi, and even HTC, has been price — until now. It combines GoPro’s famed image quality, versatility and durability with WiFi connectivity, long battery life and touch display convenience in an all-in-one design. What began as an idea to help athletes self-document themselves engaged in their sport has become a widely adopted solution for people to capture themselves engaged in their interests, whatever they may be. To view the original version on PR Newswire, visit:

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