‘Halo 5: Guardians’ Gets Twin Live-Action Trailers In Clever #HuntTheTruth …

30 Mar 2015 | Author: | No comments yet »

‘Halo 5: Guardians’ Gets Twin Live-Action Trailers In Clever #HuntTheTruth Campaign.

The first trailer debuted yesterday, and showed Spartan Locke confronting a wounded Master Chief amidst a burnt-out world, under a towering space marine statue.Following on from the #HunttheTruth website 343 Industries have released two new videos “All Hail” and “The Cost” they also confirm the launch date for Halo 5: Guardians.

The trailer features newcomer Locke exploring some sort of smoldering ruins in the shadow of a giant monument to Master Chief, apparently canonized for his regular universe saving. The second trailer turned that entire scene on its head, as Master Chief confronted a downed Spartan Locke in the same location, with his own set of accusations. The second, “The Cost,” shows the Master Chief with the upper hand over an injured Spartan Locke, delivering a powerful manifesto about the true price of being a hero. “We wanted Halo 5: Guardians to be the game that pays off the epic promise of the Halo universe in scope and scale and drama,” said Bonnie Ross, Head of 343 Industries. “We want to amaze players with the sheer size of the worlds and battles they’ll experience, even as they question everything they thought they knew about its heroes, marvels and mysteries. #HunttheTruth is only the beginning and we can’t wait to debut the game to Xbox fans around the world at E3 this June.” All of this is part of a mysterious #HuntTheTruth viral ad campaign on tumblr for the game, which is apparently sparing no expense at piquing our curiosity with these expensive-looking live-action (though still oozing CGI) spots.

I have to hand it to Microsoft’s marketing people, the combination of the two trailers ought to be enough to get even casual Halo fans interested in what’s going on. Both debuted during The Walking Dead, a popular television show that attracts some of the same crowds who’ve flocked to retail stores to pick up copies of Halo in the past. The new Halo game is highly anticipated, as Microsoft has sold more than 60 million Halo video games, and the series is considered its best exclusive intellectual property in competition with rivals Sony and Nintendo. I like the notion of a story a little more rooted in human politics: the endlessly absurd mythology that attempted to drive the story in Halo 4 was getting a little tiresome.

Halo 5 is by far the most powerful Microsoft and the Xbox One has in their arsenal, so it will be interesting to see what happens with the console war come October. We first saw Halo 5 two E3s ago, with a trailer featuring Master chief hiking through a snowy landscape, clutching a rag to provide some heat beyond his Mjolnir Assault Armor.

I find the entire ad campaign and light drizzle of info, images, and video all very effective marketing for a game that’s already loaded with expectations. Ross goes on to say that 343 Industries “can’t wait to début the game” at this year’s Electronic Entertainment Expo in June, which aligns with the ending of the HuntTheTruth podcast. Halo 5 Spartans have advances suits with built-in jets that allow them to turn their entire body into a weapon, something that John 117 simply couldn’t do in past games.

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