Hands On With the Google Nexus 5X

30 Sep 2015 | Author: | No comments yet »

New Google Nexus 5X priced at Rs 31,900 in India; smartphone packs 5.2-inch screen.

Search engine Google is countering the release of Apple’s latest devices by unveiling its latest smartphone the Google Nexus 5X priced at Rs 31,900 in India ($379 in the US), which will be made available from mid-October here – the device has a 5.2-inch screen.

Needless to say, the smartphone is priced under the posh devices from Apple like the new iPhone 6S and 6S Plus – in fact Google has priced it even lower than Samsung’s offerings. There are now 1.4 billion Android devices around the world, Sundar Pichai, Google’s surprise choice as chief executive, boasted this week at a launch event in San Francisco. While Apple has its own smartphones, the ubiquitous iPhones 6S and iPhone ^S Plus (the latest), Google makes the Android mobile OS and gives it away free to those who make the hardware – the companies across the entire world by now (80% smartphones across globe run on Android). Two months ago founders Larry Page and Sergey Brin reorganised the tech giant, creating a new parent company called Alphabet and appointing Pichai, born in India in 1972, to the top job at Google, throwing in a redesigned logo for good measure. This week Google showcased a bevy of new products, including two Nexus phones, two Chromecast streaming devices and a Pixel C tablet with a magnetically attached keyboard.

While Google Marshmallow, also known as Android 6.0, is an incremental update, in addition to fingerprint recognition it adds a different way of granting apps permission to access data. So if you find a restaurant using the Yelp app, Now Tags prompts you to make a restaurant booking using the OpenTable app or asks if you want to use your favourite taxi app. The Android app drawer remembers when and where you use apps, placing them at the top of the app drawer when you return to the same time and same place.

You can get out an old speaker and attach it to Chromecast Audio’s 3.5mm stereo plug, and Chromecast can stream music to it from apps such as Spotify and Google Music. There’s a port for a microUSB connection that powers the device and, in the case of Chromecast, an HDMI connection out or for Chromecast Audio, a stereo plug connection. Marshmallow may be a soft upgrade, but you get the impression Android is getting much more sophisticated as we head towards the second half of this decade.

That concern includes a move by Google to let advertisers match Google users’ email addresses with their activities using Gmail, YouTube and Google search called Customer Match. “Let’s say you’re a travel brand. According to the blogpost, advertisers get to upload a list of email addresses, which can be matched to signed-in users on Google, but it says “in a secure and privacy-safe way”.

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