Hands on with the new Moto X Style and Moto G

28 Jul 2015 | Author: | No comments yet »

Moto 360 2 No-Show Paves Way For IFA Reveal.

On Tuesday at a trio of press conferences in New York City, London, and Sao Paolo, Motorola announced major updates to its line of Android smartphones. These new models — the Moto G, Moto X Play and Moto X Style — will appeal largely to people who have to pay full prices for phones, rather than discounted prices that come with two-year service contracts.

The Moto 360 2 rumour-mill was kicked into top gear back in May when Lenovo’s chairman and chief executive, Yang Yuanqing told The Telegraph: “We have many new models in development with the Moto brands.Motorola is refreshing its Android smartphones with better cameras and other improvements as it seeks to lure customers who want lower-cost alternatives to leading smartphones from Apple and Samsung. A version of the device called the Pure Edition, which comes unlocked and will be sold on Motorola’s website and at select retailers, will sell for $399 starting in September. Motorola hasn’t announced prices for the Moto X models, but they are expected to be a few hundred dollars cheaper than high-end phones, which cost $600 or more without a contract.

Adrienne Hayes, SVP of global marketing at Motorola, confirmed that the company’s next smartwatch will be smaller than the original, and it’s widely expected that the dead area at the bottom of the round display will, thankfully, be a thing of the past. Another image to land on Weibo, pictured above, clearly shows that, like the Huawei Watch and the latest LG Android Wear devices, the display is a complete circular one. Gleb Mishin, VP of Lenovo’s Eastern Europe division, revealed that the next-gen Moto 360 would have a “modified design” and would be “more beautiful and more like a clock.” Like the previous Moto X, customization is also a key feature, with customers able to choose outer casings in a variety of colors and with materials such as metal, wood and leather. If the new one matches it, it will be a quality high-end smartphone retailing for about $200 less than the unlocked versions of the iPhone 6 and the Samsung Galaxy S6 when they first came to market.

It has an HD display, the same 13-megapixel camera that’s in Google’s Nexus 6, and a fast processor, plus it’s water resistant and storage can be expanded by up to 32GB via a microSD card slot. These first phones under Lenovo don’t show too big a departure by the new owner from the original strategy and rubric, because they are apparently working: according to Motorola president Rick Osterloh, sales are up 118 per cent in the last year. There’s a high-end flagship phone, a budget-conscious phone that won’t slow you down, and a middle ground for people who want top specs without a massive 5.7″ display.

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