HBO Now available for Verizon subscribers

29 Jul 2015 | Author: | No comments yet »

HBO NOW(SM) Available Today To Verizon Broadband Customers.

HBO today announced its second deal with a pay TV provider, in this case Verizon*, to make its over-the-top streaming service HBO NOW available to broadband customers who don’t have a cable TV subscription.NEW YORK, July 28, 2015 /PRNewswire/ — Home Box Office and Verizon announced today a broad agreement that includes the right for Verizon to distribute HBO NOWSM, HBO’s internet-only service, to Verizon digital platforms, including to more than 100 million Verizon Wireless customers and other consumers with handsets and/or tablets.When Apple and HBO announced the launch of the HBO Now streaming service, they said that their app would be exclusive to Apple devices for three months. HBO NOW is immediately available to all Verizon standalone broadband customers, including FiOS and high-speed internet customers, for a 30-day free trial.

Now, a quarter year later, that agreement has expired and other providers are looking to distribute access to the television network’s streaming app. Depending on how aggressively Verizon pushes HBO Now — and Verizon is one of the country’s top marketers — the deal could be as big for HBO as its pact to give Apple a three-month exclusive when it launched the service last spring. The companies also announced that select HBO content will be included in Verizon’s forthcoming mobile video product, which is reportedly called Go90. “This agreement with Verizon represents the commitment our companies share to respond to changing consumer behavior,” Jeff Dallesandro, HBO’s senior vice president of worldwide digital distribution, said in a statement.

Since then HBO has added other digital distributors, including Amazon and Google’s Android, but besides Cablevision, it hasn’t added any other pipe owners — cable TV providers like Comcast have been distinctly unenthusiastic about the plan. After the 30-day trial runs out, Verizon customers — like everybody else — will have to shell out $14.99 per month if they want continued access to “Game of Thrones,” “Girls” and all the other content HBO offers.

The mobile carrier and FiOS provider announced today that it will be bringing the service to its 100 million customers… Starting today, current Verizon FiOS subscribers will be able to jump on board with HBO Now for the standard $15/month fee with the same 30-day trial that’s been offered on other platforms. There was no word on which shows or movies would be available on Verizon’s mobile video service, or further details on when it is scheduled to launch, though some speculate it could bow before the end of the summer. Today’s move adds HBO to a stable of content partners that Verizon has amassed recently, including ESPN, Vice and some of the editorial brands owned by AOL, which Verizon acquired this past spring after a great deal of speculation. Verizon’s decision to resell the service makes sense in light of the company’s mobile video ambitions, even though other cable and satellite TV operators may have initially hesitated to give their pay TV customers a reason to cancel their bigger, pricey TV bundles in favor of more affordable internet-only packages where they can watch streaming content like Netflix, Amazon Prime Instant Video, and HBO NOW, among other things. But the tide is turning when it comes to how consumers engage with television – people are watching on multiple devices, watching video on demand, and binging their way through series and movies without commercial interruptions.

FiOS TV customers don’t get the option of subscribing to HBO Now; Verizon will only let them buy proper HBO (which of course includes access to HBO Go), so there’s no way to leave HBO off your cable bill and buy it stand-alone — not that doing so would make a ton of sense anyway. Verizon’s press release also suggests that HBO — specifically, “HBO content” — will also be coming to the new “over the top” video service it is planning for its wireless service, but that’s a bit deceptive. See your shows, your movies, your way, on HBO NOW, including the recent seasons of Game of Thrones®, Silicon Valley®, Veep® and Last Week Tonight With John OliverSM as well as other current uncensored programming like Girls®, The Leftovers®, The Jinx and Going Clear.

Instead, HBO may distribute some of its shows as samplers on the service — the same way it already does on free video platforms like YouTube and Facebook. HBO NOW also features every episode of every season of HBO classics worth seeing again like The Sopranos®, Sex and the City®, True Blood®, The Wire® and Deadwood®. It will also make the service more competitive with other newer offerings, like Comcast’s soon-to-launch service called Stream, which includes live TV from broadcast networks along with the option for HBO. Verizon also provides converged communications, information and entertainment services over America’s most advanced fiber-optic network, and delivers integrated business solutions to customers worldwide.

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