Here comes the Galaxy Note 5: Samsung sends out invites for August event

28 Jul 2015 | Author: | No comments yet »

Here comes the Galaxy Note 5: Samsung sends out invites for August event.

Samsung Electronics has announced a key event in August in New York, suggesting that the company may be attempting to launch new products ahead of Apple’s closely-watched annual iPhone event a month later.

SEOUL— Samsung SSNHZ 0.00 % Electronics Co. is revamping one of its most important product releases of the year, underscoring the pressures the South Korean technology company faces as its mobile earnings take a hit from Apple Inc. and Chinese rivals.It looks like Samsung will unveil the latest version of its Galaxy Note phablet series — and potentially a new addition to that product family — on August 13. The move suggests a continued willingness at Samsung to tweak its product releases to try to maintain consumer interest in its mobile products, which have struggled to stand out amid a sea of increasingly similar offerings from competitors. The Korean company has traditionally shown off its newest Galaxy Note models in September, with the devices going on sale later that month, but it looks to be moving things up in the schedule to gain a first mover advantage over Apple — which finally moved into the phablet segment when it launched the iPhone 6 and iPhone 6+ last year — as rumors had earlier suggested.

Samsung plans to launch a larger version of the Galaxy S6 edge curved smartphone at the August event, according to The Wall Street Journal, citing people familiar with the matter. When Samsung launched its first Galaxy Note device in 2011, the company virtually created a new category for oversize handsets which, at first mocked, came to dominate the mainstream smartphone market.

Some market data trackers said earlier this year that, after the release of the new iPhones, Apple had topped Samsung in quarterly smartphone sales for the first time since 2011. However, the company underestimated demand for the device, leaving its factories unprepared to pump out enough of the device, which uses a difficult cutting-edge technology to curve the front screen of the handset. Going with the Exynos chip for the Galaxy Note 5 would be another setback for Qualcomm Inc., the San Diego-based semiconductor designer whose high-end Snapdragon processors powered Samsung’s premium devices for years.

Earlier this month, it said that it expects to earn just 6.9 trillion Korean won ($US6.1 billion) in operating profit for the three months ended June 30, a 4 per cent decline from a year earlier.

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