Here’s HTC’s New Flagship Smartphone

20 Oct 2015 | Author: | No comments yet »

HTC One A9 finally revealed, receiving special ‘unlocked edition’.

HTC has promised to deliver Android updates to its newest flagship phone — if it’s unlocked — within about two weeks of when Google’s own Nexus phones receive the software.Today during its big reveal livestream from New York, HTC officially announced the HTC One A9 phone and a special “unlocked edition” version of the product line. In a live stream this morning dedicated to the new One A9, HTC America president Jason Mackenzie confirmed the update cycle for the device, which is the first Android smartphone shipping with Android 6.0 Marshmallow. “This One A9 unlocked edition will provide you with every Android software update within 15 days of when Google first pushes to their Nexus line,” Mackenzie said. The bootloader essentially is what keeps users from accessing lower level software options and manipulating the device however they want, including in ways the manufacturer may not have intended.

But while the iPhone continues to shatter smartphone sales records, HTC–despite strong reviews for the last several iterations of its flagship HTC One devices–struggles to remain relevant. “The big takeaway is that there is some smartphone fatigue out there,” says Jason Mackenzie, HTC’s president for the Americas. “What we see is an opportunity. The aluminum design resembles the iPhone 6S, but users can tell it apart by looking at the 13-megapixel rear camera, which is actually in the center rather than justified to the left.

The product will also come with fewer preinstalled chunks of software; exactly what HTC is cutting out isn’t known at this time, though we have asked. The problem is when you buy an iPhone, you really are submitting your mobile life to one company who is deciding what is good for you.” According to Mackenzie, the A9 should “really appeal to Apple users who are interested in doing something else but they’re not seeing a product that checks the boxes for them.” The boxes that he says have been checked on the A9 lead to a device that is well-designed, powerful, simple and not laden with “bloatware” or duplicative functions.

The iPhone’s double will also have a fingerprint sensor that automatically unlocks the phone — which is reportedly two times faster than the Apple’s TouchID. It pledged to update its carrier-locked handsets within 90 days of receiving the final software build from Google, and much sooner for Google Play edition phones.

Other notes: the 5-ounce phone has a 5-inch full HD display, octa-core Qualcomm processor, fingerprint sensor and 32GB of memory, upgradeable through microSD to 2 terabytes. The pledge appears to have persisted, though it’s unclear how long HTC will support this update window and whether it will translate to other unlocked handsets that receive Android 6.0 updates. The company initially made smartphones based mostly on Microsoft’s Windows Mobile operating system (OS) software, but in 2009 it began to … read more » The cameras also have features aimed at pro shooters (including the ability to capture RAW images.) And you can take advantage of the HTC ZOE feature that is similar to (and indeed predates) the new Live Images feature on the latest iPhones.

The phone will initially be compatible with the AT&T, Sprint and T-Mobile networks, and sometime after launch (through a software upgrade) with the Verizon Wireless network. “We’re going to zag at the same time everybody else is zigging,” Mackenzie says.

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