How Facebook Inc (FB) Is Becoming A Serious Threat For Google Inc (GOOGL)’s …

26 Mar 2015 | Author: | No comments yet »

Facebook’s embeddable video player won’t let you livestream.

Facebook is taking an important step today that could go a long way toward supporting its ambitions in video: allowing videos on its platform to be embedded across the web. Live video on Facebook until now — this week’s F8 stream, a fireside chat with the Hunger Games cast, the occasional Oprah clip — were all handled by third-party solutions and shared on the social network. It doesn’t look like that will change in the immediate future, but Facebook is mulling a solution. “Just 12% of Facebook friends will see your post in the next 24 hours,” Rubin said then.

Facebook has been going after advertisers and publishers in a big way lately, and adding support for embeds — which allow videos to spread off-platform — is a critical step toward building its video presence. Here’s what an embedded Facebook video looks like after today’s announcement: Facebook also announced today that it’s going to roll out support for 360-degree videos inside of its native video player. It declined to offer data of its own, however Facebook product marketing manager Deborah Liu pointed out during the F8 opening keynote that the social network’s 1.4 billion users watch more than 3 billion videos daily.

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