How Facebook Messenger, Instagram, and WhatsApp coexist under Facebook

26 Mar 2015 | Author: | No comments yet »

Facebook Finds Strength As A Family, Not An App.

Zuckerberg posted a Facebook update Thursday saying that Facebook’s drones, which would fly over remote communities and beam down Internet signals, have taken test flights in the United Kingdom: The final design will have a wingspan greater than a Boeing 737 but will weigh less than a car.As the second day of its F8 conference began here at Fort Mason in San Francisco, Facebook announced the first hardware it plans to use to beam the Internet down to billions of people around the world.SOCIAL NETWORK Facebook continues to perfect its walled-garden experience and is now offering developers the chance to build apps that link directly with its Messenger chat option, along with a version aimed at business users. Aircraft like these will help connect the whole world because they can affordably serve the 10% of the world’s population that live in remote communities without existing internet infrastructure.

Just staying in the air for that long is a challenge, but Facebook’s also going to be pushing Internet access down to people 60,000-90,000 feet below using lasers, as well as maintaining communications between drones to maintain coverage across wider regions. People will also have the option to ask a business questions, make requests and get quick responses.” This back and forth will all be presented in the common Messenger way, which is as a single ongoing tedious stream of blah communications thread between parties. µ Of Facebook’s products. “Facebook used to be this one blue app on your phone, and now Facebook is a family of apps” said its CEO as he showed off the user counts of the different family members. Facebook isn’t the only company looking to bring the Internet to remote areas with novel technologies — Google’s Project Loon is looking to accomplish the same goal with giant balloons rather than more airplane-like aircraft.

Aquila is the first complete concept we’ve seen come out of Facebook’s acqui-hires of engineers from UK-based Ascenta, unveiled nearly a year ago today. While both companies have framed their respective projects as lofty, big-thinking goals, they would also materially benefit from having more Internet-connected humans they could turn into users. But as WhatsApp, Messenger, and Instagram continue to grow, with monthly active user numbers swelling to 700 million, 600 million, and 300 million respectively, Facebook has proved that naysayers know nothing about what people want from the apps they use every day. WhatsApp cofounder Brian Acton, Instagram cofounder Mike Krieger, and Facebook’s David Marcus, vice president of messaging, said the infrastructure and talent Facebook provides makes it possible to improve the apps without worrying about servers or hiring the best engineers. The hard stuff is handled. “We looked at it as a model for success,” Acton said. “We were able to have the confidence that our partnership with Facebook would work well.

Rather than just being a social network, Facebook sees strength as an interconnected clan of experiences — developed in-house, acquired, and tapped in from outside. We had an alignment of mission in terms of connecting the world’s population.” (Left to right) Moderator Mary Meeker, of Kleiner Perkins Caufield & Byers, with Brian Acton, cofounder of WhatsApp; Mike Krieger, cofounder and technical lead of Instagram; and David Marcus, VP of messaging at Facebook.

So WhatsApp isn’t concerned with Messenger’s forays into payments and platform. “We continue to develop our products independently,” Acton said. “Platform is not top of mind for us. But when you’re talking about trying to connect every human on earth, a singularly focused app alone can’t possibly meet the diverse needs of a diverse population. We share ideas, technologies, and infrastructure, but there’s no strong competition.” Is it possible that Instagram, Messenger, and WhatsApp will eventually become a communication monolith, a feature-loaded app that lets you message friends, make restaurant reservations, and pay your rent without ever leaving Facebook? Zuckerberg explained “We’re building this family so we can offer unique, world-class experiences for every way that people want to share.” Facebook was built as a website, not an app. Facebook was often criticized for cramming too many features into the big blue app, and so it started spinning off new ideas (and a few old ones) into stand-alone apps.

The same goes for Messenger, which opened its platform to third-party apps on Wednesday to give people options like GIFs and memes without adding a whole mess of features. “We could’ve built a lot of those capabilities in Messenger and made it slower and less reliable, and we didn’t want that,” Marcus said. “We want messaging to be super fast, reliable and dependable, but at the same time want people to have those creative tools. If people didn’t want to read links or deal with the personal drama of status updates on Facebook, they could just let the pretty pictures flow over their eyes. Discovery is in Messenger but the content you share on Messenger isn’t created in the app.” And developers aren’t too happy about it, but WhatsApp’s mission to make its app stable for every mobile platform around the world is keeping the company from releasing an API. As mobile became the dominant way people connected, Facebook saw that its messaging system’s growth was hampered by keeping it buried inside the main app.

There was some groaning in the crowd, but Acton stood his ground. “We want to be careful about inundating people with messages they don’t want,” Acton said. “I receive emails from people on a routine basis who want to run their business with WhatsApp as the backbone of communication. If competitors controlled the top photo sharing or messaging app, they could use those as a wedge to pry themselves into Facebook’s core social networking ad business.

It knew people wanted a wider variety of things to do on Facebook, from using utilities to playing games, but it didn’t have the time, resources, or know how to create them all in-house. It’s extending what counts as family by inviting over 40 developers to build companion apps for creating and discovering content to be shared through Messenger. As Zuckerberg noted “People need to be able to share what matters to them with all the different groups of people they care about this is how we give people the power to make the world more open and connected.” It’s an approach similar to the monolithic chat apps of Asia, like WeChat and Line. And if these apps don’t see business advantages from being a Messenger companion, like getting downloads of their main apps, they might not bother to build or maintain another set of code. When I asked how Messenger will make developers feel valued during Messenger head David Marcus’ F8 panel Q&A, he insisted “The beauty of the platform is that developers get attribution.

If your friends are using apps and sharing content with you, you’re able to download the app and share with more friends.” But the sour taste of unreliability is hard to wash out of developers’ mouths, and some virality now might not be enough. If the audience gets burned by spam, outdated functionality, or annoying marketing posts, there won’t be anyone left to use Facebook’s partner apps in the future. But it’s entering a new life phase with new responsibilities, and it will have to balance its affection for users, advertisers, developers, and its own bottom line.

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