How to buy a OnePlus X smartphone

29 Oct 2015 | Author: | No comments yet »

How to buy a OnePlus X smartphone.

Chinese mobile upstart OnePlus lifted the lid on its third smartphone earlier this morning — the OnePlus X is a smaller, design-centric smartphone than the OnePlus 2 which launched a few months back. Rather than serving as a mechanism to stoke the fiery flames of hype, as some critics argue, the company maintains it’s all about managing its inventory to keep risk low and ensure it doesn’t create too many phones that it can’t sell.

During its first month on sale (November), the company will be dishing out invites “on a regular basis” through various marketing initiatives too, and it promises they will become easier to get over time. The OnePlux X Ceramic is a limited edition version, with only 10,000 units up for grabs, and they cost a little bit more — no U.S. pricing is available for this model yet. Among other firsts, the phone has included FM Radio for Indian consumers – something that was missing in the OnePlus One and OnePlus 2, and has also included a slot for microSD card that can support a card of up to 128 GB.

Once the company is confident its production arm can keep pace with demand, it promises that the invite system will be removed indefinitely, though no timescale for this has been given. With a thickness of 6.99 mm and weight 138 grams (for Onyx), the phone feels quite light. (The OnePlus X Ceramic carries a weight of 160 grams, but the difference in the weight of two models isn’t discernable.) It’s glass back is a fingerprint magnet and also makes the phone a tad slippery, but it spruces up the phone at the same time. Kicking off in the Colette store in Paris in November 2 until November 4, there will be a limited amount of phones to buy in-store on a first-come, first-served basis.

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