HP and 3M Team to Combat Visual Hacking With Innovative Integrated Screen …

14 Oct 2015 | Author: | No comments yet »

HP and 3M Team to Combat Visual Hacking With Innovative Integrated Screen Privacy Solution for PCs.

“With more and more PCs being used in public places, visual hacking — the act of collecting confidential information by looking at someone else’s screen — is a paramount security risk in today’s business environment,” said Alex Cho, vice president and general manager, Commercial PCs, HP. “We’re working with 3M to deliver world-class solutions that not only protect the privacy of the individual user, but also provides security for valuable company assets.” “Visual hacking is a growing problem and 3M is investing in technology that can stop prying eyes,” said Herve Gindre, vice president and general manager, Display Materials and Systems Division, 3M. “By integrating our technology into the displays on HP notebooks, businesses will be able to address this concerning security threat and users will be able to get a privacy solution that can easily be switched on to help prevent visual hacking.” In today’s highly mobile world, notebook users never know who is looking over their shoulder.By teaming up with 3M (which also makes the ugly things), HP plans to build similar privacy protection directly into a new line of mainstream business laptops that debuts next year. With all the hacking out there, you would think that the risk of people stealing information from looking at a screen is low, but HP insists it is a big problem and even has a fear-inducing name for it: “Visual hacking.” The issue is of increasing importance as millennials do more of their work in communal places such as coffee shops, planes and buses, says Mike Nash, a former head of Microsoft’s security efforts and now a VP in HP’s computer business. In a recent Ponemon Institute survey, close to 90 percent of attempts to steal sensitive business information using only visual means were successful.

Compromised information included contact lists, customer information, corporate financials, and employee access and login credentials.1 The planned commercialized product from the HP and 3M relationship is an innovative technology that integrates the privacy function directly into the notebook display, creating an on demand electronic privacy solution. That means that the same worker who wants to avoid unwanted eyes at the cafe can still show a movie on Netflix to her three roommates when she gets home.

HP, which is in the process of spinning out its computer business as a separate company, will be under pressure to show it can produce enough innovation to stand out from rivals and thrive in a very price-sensitive business. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers’ most complex challenges in every region of the world.

HP isn’t saying how much the technology adds to the cost of a computer, but the company said it is looking to hit the mainstream part of the market, so it’s clearly nothing too pricey and exotic. Not to mention that coffee shops and airport terminals are still frequent destinations of businesspeople on the move, looking to sit and get some work done while headed to their next destination. Forward-Looking Statements This document contains forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.

If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including the expected benefits and costs of the separation of Hewlett Packard Enterprise from the rest of HP; the expected timing of the completion of the separation; the ability to complete the separation considering the various closing conditions; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing.

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