HTC has a new lead designer (again)

29 Mar 2015 | Author: | No comments yet »

HTC loses second lead designer in less than a year.

His predecessor Scott Croyle left only 11 months ago, making this post seem like a hot potato at HTC. Jonah Becker, who oversaw the design of HTC’s latest flagship smartphone One M9, resigned after being promoted to head of design in less than a year, the company said in a statement Friday. HTC didn’t cite a reason for Becker’s departure, which marks just the latest high-profile shakeup at the Taiwanese company as it continues to lose market share to smartphone rivals like Apple, Samsung and China’s Xiaomi. HTC has in recent years lost several key executives, including marketing, design and product chiefs who played a crucial role in the company’s ascent.

Last week, HTC elevated co-founder Cher Wang to CEO, with former CEO Peter Chou moved to a position overseeing “product innovation,” as a company release put it. The company’s global market share has dropped to below 2% from double digits within three years, as it has been bleeding sales to both high-end rivals such as Apple Inc. and Samsung Electronics Co. and low-cost players like Xiaomi Inc. It managed to reverse a two-year slide of revenues late last year, but it was still a far cry from its heyday a few years back when it was the top seller of Android smartphones. Becker was the person in charge of overseeing the development of a plethora of products, including the company’s recently released flagship, the HTC One M9 smartphone.

Becker and HTC have both announced that they were looking forwards to a new adventure, but the reason why Becker chose to leave HTC is unknown and it is probably going to remain that way. More from WSJ.D: And make sure to visit WSJ.D for all of our news, personal tech coverage, analysis and more, and add our XML feed to your favorite reader.

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