HTC left far behind Apple in US mobile phone market in Q4: poll

24 Jan 2015 | Author: | No comments yet »

Apple Gives Samsung a Run for Its Money in South Korea.

A new market share study released today paints a bullish picture for iPhone sales, saying that the Apple phone accounted for more than half of all phone activations in the fourth quarter of 2014. Consumer Intelligence Research Partners surveyed 500 people who bought phones from October 1 through December 31, 2014, and found that one out of every two had purchased iPhones.

As reported in an article on 9to5 Mac by Benjamin Mayo, Apple’s level of market share has risen to 33 percent in South Korea, a record level for a company not based there. According to Counterpoint Research’s Monthly Market Pulse report, Japan (always a popular spot for Apple), Korea and China registered higher than expected sales due to the popularity of the new and larger iPhone 6 and iPhone 6 Plus models. CIRP interprets this to mean that lots of people were waiting for the release of the iPhone 6 to buy a new phone, and normal holiday season gift-buying probably helped too. Like Apple, the market giant has been suffering the slings and arrows of lower-end – yet technologically advanced – smartphones flooding into the market, and has been looking for ways to advance its brand and maintain its market share.

As Mayo points out, if Apple’s rate of growth were to continue it could easily become the largest smartphone player in the South Korean market, which could be a devastating defeat for Samsung, not just commercially but morally. No other brand accounted for as much as 5% of US sales.” Lowitz added, “The Amazon Fire and Blackberry smartphones registered slight share, which we attribute to random sample fluctuation as much as actual sales.” In terms of loyalty, CIRP found the greatest loyalty belonging to that of iPhone users, where 86% of whom upgraded from an older model. Counterpoint’s Research Director based in Korea, Tom Kang notes: “No foreign brand has gone beyond the 20-percent market share mark in the history of Korea’s smartphone industry. That having been said, Apple’s massive success is unlikely to continue unabated, and with the smartphone world eagerly awaiting Samsung’s Galaxy S6, it could make a comeback yet.

Korea being the world’s highest penetrated phablet market (handsets with 5” above screens) earnestly needed a large screen iPhone for quite a time and now this thirst has been quenched. The year 2015 will definitely be an interesting one as we wait and see just how well sales of Samsung’s new flagship Galaxy S6 does when it debuts this spring – we should get a peak of it next month at the MWC show in Barcelona.

Please hit us up on our Google+ Page and let us know if you went out and grabbed a new iPhone or are you getting ready for the new Samsung Galaxy S6…as always, we would love to hear from you.

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