HTC One A9 Officially Available At Sprint And AT&T Stores Today, But Sprint …

7 Nov 2015 | Author: | No comments yet »

HTC Encourages You To “Be Different” While Not Being Different.

HTC has released a new commercial whose primary message is Be Different. The newest flagship from HTC, the HTC One® A9, is stunningly thin with best-in-class features, from audio to imaging, and the newest Android Marshmallow software and capabilities including Android Pay and Now on Tap The HTC One A9 is also available at While this would be fine in general, I suspect many of us will notice a distinct similarity between this commercial and a number of other commercials, including one filmed three decades ago, in which a troublemaker tears down the status quo in order to sell consumer electronics. HTC is giving customers even greater freedom with a special SIM Unlocked edition for $499.99 on that allows you to pop-in a SIM for a compatible network1, change carriers2 at will, or to unlock the bootloader without voiding your warranty. Anyone looking for an unlocked phone can pick it up from for $500—although it’s still available for $400 until midnight on Saturday, November 7 (Friday night).

The theme of it is a familiar one, turning the tables of Apple’s famous “1984” commercial and presenting the iPhone as the boring, gray, generic thing that everyone uses and does. Of course, you can also order the new phone online from either carrier or straight from HTC, and don’t forget that the Taiwanese phone-maker is still offering its special $399 price in the U.S. for one more day.

HTC’s Uh Oh Protection entitles you to one free replacement within the first 12 months of device ownership due to issues such as a cracked screen or water damage. Of course, this being 2015, HTC has amped up the Apple digs with some expert parkour action (why!?), identikit mannequins (aka dummies) sat around a runway-length dining table, and a pyramidal structure made up of white-painted apples.

A new multi-directional fingerprint scanner seamlessly integrates with the classic uni-body design and unlocks your phone and a world of possibilities, such as Android Pay, with a press of a finger. The spot opens with an unnamed hero running through a dystopian environment while scores of expressionless men and women — all dressed alike — march in lock-step around him. The impact on you at home: HTC’s latest addition to the One line-up is a beautifully-designed phone, but you’ll want to read our review of the One A9 before you decided to blow $500 on it. The device packs a 5-inch 1080p display, a 13-megapixel camera, a 2150mAh battery, a Snapdragon 617 processor, 3GB of RAM and expandable storage thanks to a microSD card slot.

The innards are decidedly mid-range, HTC’s Sense UI makes less sense in Google’s material design world, and it comes packed with “interest-based ads” delivered by HTC. Every aspect, from the circuit board design to the placement of each electrical component, reduces sound interference and minimizes possible distortion. The built-in DAC produces outstandingly clean, noise-free audio, while the DSP converts and up-scales 16-bit audio to 24-bit 192KHz audio automatically4. The handset comes with Android 6.0 Marshmallow, which means you can designate the phone’s microSD slot as extra internal storage, allowing more space for easy app installs. The handset’s microSD slot supports up to 2TB of additional storage, but keep in mind that designating an SD card as internal storage has some trade-offs, as described by Liliputing.

The increased power delivers audiophile-grade sound, and when combined with a Hi-Res headset – such as the HTC Pro Studio Earphones – delivers superior sound quality you can hear – and feel. The 13MP rear-facing camera with built-in OIS (optical image stabilization) compensates for hand shake and vibrations for the perfect shot every time.

Taken in bright light or outdoors, selfies look good no matter what camera you use, but taken in the evening or indoors, they can face challenging lighting conditions. The UltraPixel front-facing camera delivers the best self-portraits in any lighting condition by capturing 300% more light than conventional smartphone cameras.

We also added enhanced algorithms, advanced processing, and dynamic auto exposure to deliver high quality, natural looking results regardless of the light condition. Doze automatically turns off power hungry applications when your phone is left idle, such as when charging overnight, while App Standby knows when an app open in the background isn’t being used and shuts it down until you need it again. As a global innovator in smart mobile devices and technology, HTC has produced award-winning products and industry firsts since its inception in 1997, including the critically acclaimed HTC One and HTC Desire lines of smartphones. The pursuit of brilliance is at the heart of everything we do, inspiring best-in-class design and game-changing mobile and virtual reality experiences for consumers around the world.

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