HTC’s new One A9 now officially available to buy in stores and online

6 Nov 2015 | Author: | No comments yet »

HTC Encourages You To “Be Different” While Not Being Different.

HTC has released a new commercial whose primary message is Be Different. The newest flagship from HTC, the HTC One® A9, is stunningly thin with best-in-class features, from audio to imaging, and the newest Android Marshmallow software and capabilities including Android Pay and Now on Tap SEATTLE, Nov. 6, 2015 /PRNewswire/ — The HTC One A9, the newest member of the HTC One family and one of the first devices available with the new Android Marshmallow software, is available nationwide in stores and online at AT&T and Sprint beginning today. While this would be fine in general, I suspect many of us will notice a distinct similarity between this commercial and a number of other commercials, including one filmed three decades ago, in which a troublemaker tears down the status quo in order to sell consumer electronics. Anyone looking for an unlocked phone can pick it up from for $500—although it’s still available for $400 until midnight on Saturday, November 7 (Friday night).

The theme of it is a familiar one, turning the tables of Apple’s famous “1984” commercial and presenting the iPhone as the boring, gray, generic thing that everyone uses and does. The phone comes in Opal Silver, Carbon Gray, Deep Garnet and Topaz Gold and can be purchased direct from HTC, AT&T or Sprint, and is also available as an unlocked international version on Amazon. HTC shipments begin today for consumers who preordered the metal-chassis phone from the company’s online store starting Oct. 20, when the phone was announced. The stories further intensified after the public began pointing out how identical the design looks like to an Apple iPhone and having a commercial that is also a bit similar to the said company.

The company outwardly said that its latest flagship has a “design worth imitating.” With the One A9, HTC is forging a new path that hopes to attract iPhone users who are fond of the design but might want to give the latest version of Android a shot. HTC is giving customers even greater freedom with a special SIM Unlocked edition for $499.99 on that allows you to pop-in a SIM for a compatible network1, change carriers2 at will, or to unlock the bootloader without voiding your warranty.

Prices: HTC’s unlocked models, priced at $499, consist of an A9 that works on the AT&T and T-Mobile networks and a separate unlocked SKU for the Sprint network. HTC’s Uh Oh Protection entitles you to one free replacement within the first 12 months of device ownership due to issues such as a cracked screen or water damage. Of course, this being 2015, HTC has amped up the Apple digs with some expert parkour action (why!?), identikit mannequins (aka dummies) sat around a runway-length dining table, and a pyramidal structure made up of white-painted apples. HTC also plans a software update that will enable the unlocked T-Mobile/AT&T phone to operate on the Verizon network, but only in LTE mode, with full voice, data, and messaging with a previously activated SIM, a spokesperson previously said. Speckled throughout the piece are references to ‘be different’ and ‘break free.’ The main character also jumps on a table and kicks a spread of white apples.

The spot opens with an unnamed hero running through a dystopian environment while scores of expressionless men and women — all dressed alike — march in lock-step around him. A new multi-directional fingerprint scanner seamlessly integrates with the classic uni-body design and unlocks your phone and a world of possibilities, such as Android Pay, with a press of a finger. While Apple’s 1984 commercial encouraged PC users to think differently by smashing through the IBM mainframe, HTC appears to be saying… well, we’re not really sure what HTC is saying to be honest. The Marshmallow-powered One A9 is available for Canadians to pre-order now through its online store for $549.99, then beginning 12:01am on November 7th the price will increase by $100. For its part, Sprint priced the phone at $199 with two-year contract, $696 without contract, $29/month with 24-month installment-payment plan for a no-contract model, and $20/month with a 24-month lease.

A range of unique accessories are available at as well, including the award-winning HTC Dot ViewTM case, HTC Pro Studio Earphones and the HTC Rapid Charger 2.0. The innards are decidedly mid-range, HTC’s Sense UI makes less sense in Google’s material design world, and it comes packed with “interest-based ads” delivered by HTC. Other key features include 5-inch AMOLED FullHD display, 3GB RAM, 32GB storage, an octacore Qualcomm processor running at 4×1.5GHz+4×1.2GHz, and external MicroSD slot accepting 2TB storage.

The handset comes with Android 6.0 Marshmallow, which means you can designate the phone’s microSD slot as extra internal storage, allowing more space for easy app installs. Key audio features include 192kHz/24-bit audio DAC, ability to decode FLAC and WAV files, and a high-output headphone amp to drive large headphones and provide more volume and dynamic range.

Every aspect, from the circuit board design to the placement of each electrical component, reduces sound interference and minimizes possible distortion. The main 13-megapixel camera optical image stabilization, uncompressed RAW file capture, one-touch RAW auto processing on the handset, 1080p video capture and f/2.0 aperture. The built-in DAC produces outstandingly clean, noise-free audio, while the DSP converts and up-scales 16-bit audio to 24-bit 192KHz audio automatically4.

The handset’s microSD slot supports up to 2TB of additional storage, but keep in mind that designating an SD card as internal storage has some trade-offs, as described by Liliputing. The 13MP rear-facing camera with built-in OIS (optical image stabilization) compensates for hand shake and vibrations for the perfect shot every time. Taken in bright light or outdoors, selfies look good no matter what camera you use, but taken in the evening or indoors, they can face challenging lighting conditions.

The UltraPixel front-facing camera delivers the best self-portraits in any lighting condition by capturing 300% more light than conventional smartphone cameras. We also added enhanced algorithms, advanced processing, and dynamic auto exposure to deliver high quality, natural looking results regardless of the light condition. Doze automatically turns off power hungry applications when your phone is left idle, such as when charging overnight, while App Standby knows when an app open in the background isn’t being used and shuts it down until you need it again.

As a global innovator in smart mobile devices and technology, HTC has produced award-winning products and industry firsts since its inception in 1997, including the critically acclaimed HTC One and HTC Desire lines of smartphones. The pursuit of brilliance is at the heart of everything we do, inspiring best-in-class design and game-changing mobile and virtual reality experiences for consumers around the world. To view the original version on PR Newswire, visit:

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