HTC Says It Isn’t Interested In Being Acquired By Asus

15 Jun 2015 | Author: | No comments yet »

HTC Not Interested In Merging With Asus.

Asus chairman Jonney Shih made headlines at the company’s shareholder meeting on Friday when he did not refute a suggestion that his company might buy HTC.We’ve recently reported that Asustek Computer, the company behind the Asus smartphone and tablet range (amongst others), is interested in acquiring HTC.The HTC One M7 and M8 were fantastic devices that featured impressive build qualities rarely found on most flagship Android smartphones with powerful processors.

Asus subsequently clarified that there has been no formal bid put forward, but the rumor was enough for HTC to come out with its own denial. “We strongly deny the news. According to an article from the Inquisitr, Asus which is well-known for manufacturing PCs and computer parts such as motherboards, video cards based off reference designs, optical drives and more, is considering buying HTC.

As an international brand, HTC will continue to design world-class innovative smart devices through its pursuit of brilliance brand promise,” HTC said in a statement. Later on, Asustek Computer’s Chief Financial Officer spoke to reporters to say that Johnny Shih had “chatted about the topic internally.” And now HTC have made a statement to the Taiwan stock exchange saying that “[HTC] has not made any contact with Asus regarding this matter, and it will not consider a merger with Asus.” This is about as firm a rejection as they go between rival companies. What HTC needs to do, is improve greatly on their marketing efforts and release the M10 or whatever the will choose to call it, as a revolutionary device instead of an incremental upgrade to the M9 as the M9 is to the M8.

HTC’s business has struggled over the past couple of years, with revenue and profits tumbling despite the Taiwanese company producing some of the best Android devices on the market — including the HTC One in 2013 and HTC One M8 last year. And with Samsung’s huge marketing Budget, HTC is going to have to think outside of the box a bit more to regain the mass consumer appeal it once had in its glory days. This year’s M9 model is much like its predecessors and, since they hardly sold like touch screen hotcakes, many industry watchers don’t see things turning around anytime soon for HTC.

We might see some cross pollination of ideas between the two brands, or perhaps we would even see HTC Sense renamed to be Asus Sense and the overlay and interface extended over Asus’ ZenFone range of smartphones. Beyond HTC’s own struggle, a deal could be interesting for Asus because it has failed to break into the smartphone market in the West, despite seeing success with its PC and notebooks.

The One M9 might be the champion device in the HTC range but over the coming months, the business will be hoping that the mid-range devices sell well: the 2015 equivalents of the Desire 820 for example. These handsets offer a lot of bang for the buck, with the high end model costing under $300 and offering a 2.3 GHz quad core Intel Atom 64-bit processor paired up with 4 GB of RAM and a 1080p 5.5-inch display. The weakness of the ZenFone 2 range appears to be in the software, where whilst the devices are fully featured, the Zen UI interface is somewhat heavy and convoluted.

Perhaps Asus have been eyeing up HTC’s Sense software and perhaps any takeover, hostile or amicable, will result in Sense being shared amongst two manufacturers? It runs a Snapdragon 810 processor with 3GB RAM and is snappier and simply better than last year’s “best new Android smartphone.” I am consistently impressed with this series and the effort HTC put into creating a clever galaxy of accessories as well as their effort to streamline and improve stock Android. But it’s also a nearly exact clone of the M8 and, when compared to the arguably superior Samsung Galaxy S6 Edge and the iPhone 6, is still bulky and can be perceived as an incremental improvement over a phone that may or may not have caught your attention last year.

Therein lies the rub: do you invest in a larger, solid phone with a clean user experience or do you remain with your current manufacturer be it Samsung, Apple, or anyone else. While most other manufacturers typically will drop in a few differences, HTC has quite simply upgraded the innards and pushed a new phone out the door. That’s just fine, there are many who don’t want curved screens or new designs and the M8/M9 “water-worn pebble” aesthetic is extremely beguiling. If that’s enough to get a few hundred thousand units off the shelves and into pockets then I’m sure HTC will be happy – and I think you’d be happy if you felt this aluminum-clad beauty weighing down your front pocket.

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