Huawei Passes Microsoft To Become No. 3 Global Phone Maker As Xiaomi Growth …

31 Jul 2015 | Author: | No comments yet »

Apple Rises, Samsung Falls, Huawei Topples Microsoft in Q2 Mobile Share, Says Strategy Analytics.

Research firm Strategy Analytics late Wednesday reported Apple (AAPL) and China’s privately held Huawei gained share of the global mobile phone market in Q2, while both Samsung Electronics (005930KS) and Microsoft (MSFT) saw their respective share decline.For the first time Huawei has replaced Microsoft as the third largest mobile phone vendor in the world, according to Q2 2015 research released by Strategy Analytics on Thursday. It essentially boils down to a somewhat lopsided battle between Samsung and Apple for the top spot, with every other vendor jockeying for third place. StrategyAnalytics noted that “Samsung dipped 7 percent annually and shipped 89.0 million mobile phones worldwide, capturing 20 percent market share in Q2 2015″.

As it stands, Samsung is still on top, though its phone shipments declined from 95.3 million units in the second quarter of 2014 to 89 million units in the second quarter of 2015. And the 30.6 million handsets that Huawei shipped during the quarter puts it well on track to top its internal goal of moving 100 million phones this year.

But thanks to fierce competition from Huawei and other phone makers Strategy Analytics say its local and international growth is plummeting, despite being valued at $46 billion by The Wall Street Journal in December last year and announcing plans to expand globally. Microsoft this month said it would take a $7.6 billion non-cash charge to write off unrecoverable goodwill of the 2013 purchase of the former Nokia unit, and said it would scale back its efforts in mobile devices. But with Samsung shipping less phones this quarter and Apple enjoying a surge in sales, Samsung’s share has fallen to 20.5 percent while Apple has climbed to 10.9 percent.

Now languishing in fourth place in the table, Microsoft’s figures made for grim reading; the firm shipped 27.8 million handsets, down from 50.3 million in Q2 a year ago. Microsoft continues to lose ground in feature phones, while its Lumia smartphone portfolio is in a holding pattern awaiting the launch of new Windows 10 models later this year. With total shipments of 340 million units, and growth of 15%, the authors write that “It was the smartphone industry’s slowest growth rate for six years.” As analyst Linda Sui with the firm puts it, “Smartphone growth is slowing due to increasing penetration maturity in major markets of the US, Europe and China.

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