Insta-Surge! Instagram Hits 400 Million Users, Soars Past Twitter

23 Sep 2015 | Author: | No comments yet »

Instagram Reaches 400M Global Users.

“While milestones like this are important, what really excites us is the way that visual communication makes the world feel a bit smaller to every one of us,” Instagram said in a blog post.

Sure, parent company Facebook still slays with almost 1.5 billion monthly active users, but for a social network, Instagram’s announcement is nothing to sneeze at. The global community shares more than 80 million photos and videos every day, transporting users to the white pools of Turkey, a Namibian desert ghost town, and the surface of Pluto.

A number of notable names have joined Instagram recently, including British footballer David Beckham, U.S. star Caitlyn Jenner, Indonesia’s Raffi and Nagita, German soccer player Toni Kroos, and South Korea’s T.O.P. “When Instagram launched nearly five years ago, 400 million seemed like a distant dream,” the blog said. “Now, we continue to strive to improve Instagram—helping you experience the world through images and connect with others through shared passions.” According to a recent Pew Research Center report, Pinterest and Instagram continue to attract new users while services like Facebook and Twitter plateau. The network said that 75 percent of its community lives outside the U.S., with more than 50 percent of the newest 100 million users residing in Europe and Asia. This makes Instagram’s places search filter more useful if you’re looking for somewhere specific, or if you’re in the mood to explore, the Trending Places section is full of stunning images from exotic locales.

It recently expanded its platform to all advertisers, rather than a select few, and is expected to make up to $2.8 billion in advertising revenue in 2017, according to eMarketer, a research firm. Facebook now owns many of the most popular apps, including WhatsApp with 900 million users and its Messenger platform, now the second-most popular app ever – behind only Facebook – with 700 million users.

The company also revamped its Direct messaging function to include threaded conversations, and the ability to send content from your feed as a private message. Instagram has been slowly expanding its advertising business, keeping a close eye on the quality of ads that appear in your feed so they don’t look jarringly out of place.

But the network just opened the floodgates to any company who wants in, which means quality control could suffer—and in the process, outrage the now 400 million people who love Instagram.

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