Instagram finally introduces ‘Search’ tool for web users

21 Jul 2015 | Author: | No comments yet »

Instagram Adds Search to Its Web Interface.

“While is designed to be complementary to the mobile apps, it’s important to the global conversations that happen on Instagram,” TechCrunch quoted an Instagram spokesperson as saying. “(B)y growing their desktop presence, Instagram is making viewing and searching through their photo content a cross-platform experience that users really don’t have to even think about,” TechCrunch noted.Facebook-owned Instagram just made a bunch of third-party web clients obsolete: The popular social image sharing platform added search functionality to its website Monday, allowing users to search for hashtags, locations and user accounts directly on the web.

A separate report on The Verge said the search feature on the desktop/web comes three years after Instagram first came to the web – and a month after Instagram improved search and discovery features in its mobile app. The new search tools should help encourage the use of Instagram embeds, which allows anyone to paste a picture onto their own site and are often used in news and other outlets to illustrate stories. Search has been a stated priority for Instagram for some time; cofounder Mike Krieger told WIRED earlier this year that his company had invested heavily in computer vision and other image-friendly search technologies to help catch up with the Pinterest and Twitters of the world. The company still describes its website as “complementary to the apps”, but it has become increasingly important as Instagram trends are reflected on other websites, allowing people to see Instagram content from anywhere and allowing the broader web to see content generated there. However, Facebook is increasingly looking to monetize Instagram, so it only makes sense for the company to add these features to its own website as well.

Just last week, Instagram hired former Lucky magazine editor Eva Chen to strengthen its ties with the fashion industry and attract more high-quality content that brands can advertise against. Previously, the only way to find a specific post on was via direct link or from a user’s feed or browsing pages for hashtags, though there are some third-party web apps that aim to create a more robust Instagram experience. When Instagram announced the new Explore features last month, the company said the tool is intended to make it easier to follow moments, trends and conversations in real-time, which sounds a lot like Twitter. Embedded Instagram posts created more than 5.3 billion impressions in the month of June alone, the company says, so giving users more ways to find new content stands to increase engagement with the website.

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