Instagram Hits 400 Million Users, Soaring Past Twitter

23 Sep 2015 | Author: | No comments yet »

Instagram Hits 400M Users Just 9 Months After Announcing 300M.

The photo-sharing service added that it is now truly global: more than 75% of its users today are based outside the U.S., and more than half of the last 100 million to sign up are in Europe and Asia.

It recently expanded its platform to all advertisers, rather than a select few, and is expected to make up to US$2.8bil (RM12.1bil) in advertising revenue in 2017, according to eMarketer, a research firm. Facebook now owns many of the most popular apps, including WhatsApp with 900 million users and its Messenger platform, now the second-most popular app ever – behind only Facebook – with 700 million users.

Though Facebook is simply updating investors on Instagram’s latest user count, the social network is likely hoping to send the subtle message to investors that it’s working hard at turning Instagram into a cash cow. Yes, it’s no mistake that the team wanted to let all of us know that it’s growing internationally, the key to grabbing its “next 400M.” It’d be sure nice to know what the splits are on iOS vs. Instagram has gotten several new features and updates in recent months, including improvements to its private messaging to compete with Twitter’s, and that’s paying off in the form of new users. It has also expanded its advertising platform, something analysts eagerly asked about in July when Facebook reported its latest quarterly earnings figures.

This is good news for advertisers, who are starting to fill up the network with both photos and video commercials. …Instagram can rest easy knowing it captured lightning in a bottle.

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