Instagram is celebrating passing the 400 million user milestone

23 Sep 2015 | Author: | No comments yet »

Instagram beats Twitter with over 400 million users.

At least 100 million of those users signed up in the last nine months, three-quarters of whom live outside the US and more than half live in Europe and Asia. UNITED STATES, Sep 23 – Instagram has rocketed past the 400-million-user mark, with more than 80 million pictures shared daily at the Facebook-owned service.

Instagram now has more than 400 million users, the company announced on Tuesday, making it far larger than rival Twitter Inc with 100 million more users.”Now, we continue to strive to improve Instagram? helping you experience the world through images and connect with others through shared passions,” the post added. The Facebook-owned company said in a blog post it was “thrilled” by the news, adding it made the “the world feel a little bit smaller to every one of us”. Earlier this month, Instagram unveiled plans to expand its offerings to advertisers, opening up possibilities for global marketing efforts on the photo-sharing network.

The most followed accounts include David Beckham from the UK, Caitlyn Jenner from the US, Indonesia’s Raffi and Nagita, German soccer player Toni Kroos and South Korea’s T.O.P.” Instagram has been constantly updating it’s services in the past few months, adding support for landscape and portrait orientation last month, in addition to their pre-existing square images, as well as launching a customised app for the Apple Watch. Instagram also introduced a service called Marquee, a “premium” advertising product aimed at driving mass awareness in a short time-frame for events like movie premieres and new product launches. Last month, Instagram broke its square mold with an update that adds portrait and landscape formats to the image-sharing smartphone application, which also opened up new possibilities for advertisers. Meanwhile, Twitter continues to search for a new leader since Dick Costolo announced on June 12 he was stepping down, with co-founder Jack Dorsey holding the job on an interim basis since July 1.

It recently expanded its platform to all advertisers, rather than a select few, and is expected to make up to $2.8 billion in advertising revenue in 2017, according to eMarketer, a research firm. The unusually long search has some investors and analysts worried over the future of Twitter, which has failed to ignite the kind of growth that many had anticipated when it launched its public offering in 2013. Facebook now owns many of the most popular apps, including WhatsApp with 900 million users and its Messenger platform, now the second-most popular app ever — behind only Facebook — with 700 million users.

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