Instagram is jumping into the curation business, too

3 Nov 2015 | Author: | No comments yet »

Instagram Debuts New Curated Video Offering for Halloween.

Instagram’s new feature follows Snapchat’s similar feature called Live Stories, which compiles posts from a particular event into a single collection, and Twitter’s Moments, a new tab on the mobile Twitter app that curates tweets around a particular news story.Last night, Instagram proved that two different social networks can wear the same costume—it’s totally fine, even though the one who had the idea first might not love the move per se. The Facebook-owned photo-sharing service, which now has over 400 million users, created a curated collection of Halloween videos on Saturday, with the message ‘Watch Halloween’s Best Videos’.

The video feed is ‘immersive’ and videos stand alone on the app without the usual border, text description and ‘Like’ count that is normally attached to an Instagram post. Just in time for Halloween, the Instagram feature—which doesn’t have a snappy name of its own just yet—appeared as a little advertisement of-sorts at the top of users’ explore tabs. You don’t get the standard Instagram UI you’re probably used to seeing when browsing others photos and videos the old-fashioned way; you just get the content and the name of the Instagram user that took it.

Why this matters: Instagram, Snapchat, and Twitter are all what you might call “ephemeral social networks.” That is, their content is meant to be created and consumed within a short time of being posted. Live Stories and Instagram’s new curated videos, meanwhile, appear to be attempts at staking a claim in the same territory as Twitter by highlighting as-it-happens content, bringing much-needed public features to these more intimate social networks. According to the spokesperson, and a separate report from Wired, Instagram’s dabbling in Halloween videos is just the start of its big push into curated video content. And if you’re just reading this now after an all-morning candy binge, and are bummed you missed out on everyone else’s Halloween adventures, don’t worry: Instagram’s previous video offerings will allegedly be available to view as long as you want.

If you need a little Halloween pick-me-up in January, you’ll still be able to get your costume fix. (And if you want to try to get your Halloween video in the feed, which Instagram is curating until midday today, just tag your videos #IGHalloween.)

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