Instagram Now Tops 400 Million Users And 40 Billion Photos

23 Sep 2015 | Author: | No comments yet »

Facebook’s Instagram hits 400 million users.

In less than a year, the Facebook owned photo sharing app has added 100 million new people to its platform. Instagram just released its latest user numbers, and there’s big news for the global market: 75% of users of the Facebook-owned social network come from outside the United States.Facebook says it will give video creators and publishers a way to remove copyrighted videos that have been uploaded to its popular social network without the proper permission.

In a statement, Instagram noted most of its recent growth has been because of international users, with more than 75% of the app’s users living outside of the U.S. The company has come under fire from video creators, like YouTube star Hank Green, for allowing users to embed and post videos on the site, even if the content doesn’t belong to them.

Some notables were among the last 100 million to join Instagram including David Beckham, Caitlyn Jenner, Indonesia’s Raffi and Nagita, German soccer player Toni Kroos and South Korea’s T.O.P. More than 75 percent of Instagram’s users live outside the U.S., with most of the new participants coming from Brazil, Japan and Indonesia, the company said.

In that time, Instagram added notable celebrities such as the soccer star David Beckham and Caitlyn Jenner, who recently received the Arthur Ashe Courage Award at ESPN’s annual awards show. Facebook responded to such concerns in a blog post today, saying that it will soon be testing a “new video matching technology,” allowing video partners to check whether their content has been uploaded without their consent. “This technology is tailored to our platform, and will allow these creators to identify matches of their videos on Facebook across Pages, profiles, groups, and geographies,” the company explained in the post. “Our matching tool will evaluate millions of video uploads quickly and accurately, and when matches are surfaced, publishers will be able to report them to us for removal.” During its testing period, the service will be available to several media companies, multi-channel networks, and individual video creators, Facebook says.

Facebook also owns two other of the world’s most popular apps: WhatsApp, which it bought for billions and has 900 million users, and its homegrown app, Facebook Messenger, which has 700 million. As it expands, the photo-sharing application has started to ramp up its advertising business, taking advantage of Facebook’s network of tools and marketers to increase its offerings and global reach. Though Instagram’s advertising business is in its infancy, research firm eMarketer expects Instagram to bring in $595 million in global mobile advertising revenue this year, $1.48 billion in 2016 and $2.81 billion in 2017, when it’s expected to generate more than 10% of Facebook’s ad revenue. Facebook’s chief executive Mark Zuckerberg said during the company’s second-quarter earnings call that the company is not yet ready to turn on the moneymaking spigot with Messenger or WhatsApp. The index says about 4.5 million Kenyans use the platform each month; 12 million monthly active users are in South Africa while 15 million Nigerians are monthly active users on the network.

In another release, its second quarter global user performance reports, Facebook says 1.5 billion people use its platform monthly, 800 million use WhatsApp while about 300 million people use Instagram globally. To be fair, Instagram is a niche lifestyle app, whereas WhatsApp is more of a global utility and Messenger benefited from its deep ties to the Facebook. Facebook groups are either closed, meaning that only the people invited by the members can join, or secret, meaning that no one but the people in the group can access it. Facebook Groups is one of the few talked-about features of Facebook, but it remains a powerful tool for helping entrepreneurs and businesses to promote their products; support customers and provide services. More from WSJ.D: And make sure to visit WSJ.D for all of our news, personal tech coverage, analysis and more, and add our XML feed to your favorite reader.

Training and practical workshops are becoming a big business in Nigeria, and Facebook Groups can help you to provide training in a controlled environment designed to support businesses. For example, if you run a blog training programme, you can use the group to answer questions, provide supplementary training as well as forge deeper relationships among members of the group. While Twitter is a popular and simple platform for customer relation, Facebook Groups ensures that your customers are not lost in other conversations, which Twitter cannot help.

Facebook Groups could be a great way to manage projects and teams; communicate with virtual interns and assistants and ensure that workflow is properly, especially when there are team members who work remotely. As with any other social media networks, care needs to be taken especially when you are leveraging employee personal social media accounts for business. Having the right policies in place will help to educate your employees, protect your business and define the kind of information you share with the team. This material, and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior express written permission from PUNCH.

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