Instagram’s user numbers rocket

23 Sep 2015 | Author: | No comments yet »

Instagram beats Twitter with over 400 million users.

Photo sharing app Instagram has crossed the 400 million user mark, with more than 80 million pictures shared daily across platforms. Facebook-owned popular photo-sharing website Instagram has added 100 million new users in the past nine months to zoom past the micro-blogging site Twitter which currently has 316 million monthly active users. “Now, we continue to strive to improve Instagram.

The number of people sharing pictures and videos each month using Instagram soared from 300 million at the start of this year and tops the number of people using Twitter monthly by nearly 100 million. “While milestones like this are important, what really excites us is the way that visual communication makes the world feel a little bit smaller to every one of us,” Instagram said in a blog post.Instagram now has more than 400 million users, the company announced on Tuesday, making it far larger than rival Twitter Inc with 100 million more users. More than half of the last 100 million people to join Instagram live in Europe or Asia, with Brazil, Japan, and Indonesia seeing the strongest growth, according to the service.

Earlier this month, Instagram unveiled plans to expand its offerings to advertisers, opening up possibilities for global marketing efforts on the photo-sharing network. Instagram also introduced a service called Marquee, a “premium” advertising product aimed at driving mass awareness in a short time-frame for events like movie premieres and new product launches. Last month, Instagram broke its square mould with an update that adds portrait and landscape formats to the image-sharing smartphone application, which also opened up new possibilities for advertisers. Meanwhile, Twitter continues to search for a new leader since Dick Costolo announced on June 12 he was stepping down, with co-founder Jack Dorsey holding the job on an interim basis since July 1. The unusually long search has some investors and analysts worried over the future of Twitter, which has failed to ignite the kind of growth that many had anticipated when it launched its public offering in 2013.

It recently expanded its platform to all advertisers, rather than a select few, and is expected to make up to $2.8 billion in advertising revenue in 2017, according to eMarketer, a research firm. Facebook now owns many of the most popular apps, including WhatsApp with 900 million users and its Messenger platform, now the second-most popular app ever — behind only Facebook — with 700 million users. Verified email addresses: All users on Independent Media news sites are now required to have a verified email address before being allowed to comment on articles.

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