Instagram steps out of the box, allows posts in landscape and portrait orientation

28 Aug 2015 | Author: | No comments yet »

Don’t be a square: Instagram ditches ridged boundaries.

“We’re excited to announce that – in addition to square posts – you can now share photos and videos in both portrait and landscape orientation,” Instagram announced on its blog today. “Square format has been and always will be part of who we are.Instagram, the massively popular social media network that allows users to post and comment on photos and short videos is finally encouraging people “to think outside the square.” Previously Instagrammers were limited in the dimensions of what they could post on the app to a square format, which led to awkward cropping or the use of digital workarounds to try to get portrait or widescreen photos on the site. That said, the visual story you’re trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to.” When you access your photo gallery from within the updated app, you’ll now see a format button above the camera roll. But with the introduction of a new feature, users are now able to tap a couple buttons to adjust the traditional square format into portrait or landscape shots, sharing the photo allows for seamless introduction into the image feed as a center-cropped square.

The app’s push into video is one reason behind the new feature, allowing for widescreen cinematic shots that were previously unavailable or incredibly difficult to pull off. The change is a way for the Facebook-owned company to take advantage of the growing rise of mobile video, especially as rival service Snapchat takes the lead in portrait-oriented smartphone videography. “We’re especially excited about what this update means for video on Instagram, which in widescreen can be more cinematic than ever,” the blog post continued. Square photos and the clean design they allowed, used to be the application’s visual trademark, but after branching out into other media, the importance of that branding started to wane. The formatting option is simply the most recent in a series of changes in the application, which has come with a growing realization that Instagram is being used by professional photographers who want the ability to tell more visually complex stories. Recently the app has allowed users to save photos larger than the standard 640 pixel resolution and engineered a new way to view Instagram in a web browser, instead of simply the app. “We continue to be inspired by the creativity and diversity of the Instagram community, and we can’t wait to see what you create next,” the company said in a statement.

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