Intel to combine PC and mobile divisions as market shifts

18 Nov 2014 | Author: | No comments yet »

Intel to Merge Loss-Making Mobile Business With PC Division.

Intel will combine its PC and mobile processor divisions under one roof, reflecting a changing market in which the line between tablets and laptops has blurred. Intel Corp., (INTC:US) struggling to gain a foothold in mobile computing, is merging its mobile phone and tablet businesses with the division that makes chips for personal computers.

Intel remains nearly shut out of the smartphone business but is on track to sell 40 million tablets this year, growth fueled by subsidies Intel pays tablet makers to use its chips. (AP photo) Intel plans to incorporate its emerging mobile chip organization into the PC group, The Wall Street Journal reported Monday. The chip maker will form a new division at the start of next year called the Client Computing Group, which will include the teams that develop its Core processors for desktops and laptops, as well as those that develop its Atom chips for smartphones and tablets. The reorganization of the two units, which have been running at a loss, announced internally, will be completed early next year, said Chuck Mulloy, a spokesman for the Santa Clara, California-based chipmaker. “The lines are blurring between PCs, tablets, phablets and phones,” Mulloy said. “The idea is to accelerate the implementation and create some efficiency so that we can move even faster.” The new combined unit will be led by Kirk Skaugen, who currently heads the PC-chips business.

Until recently, Intel served the PC market with its powerful Core processors and the smartphone and tablet markets with its low-power Atom chips, but those lines are no longer so clear. Those payments resulted in an operating loss for the mobile unit of $1.04 billion in the third quarter, following a similar loss in the previous period. Herman Eul, who leads the mobile group today, will oversee the move to the new structure until at least the end of the first quarter, with a new role for him to be announced after that, Mulloy said.

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