Judgment day for Apple Music: Will you be subscribing once the trial ends?

30 Sep 2015 | Author: | No comments yet »

Google Play Music Gets $15 Family Plan.

TODAY is an important anniversary if your an Apple fan – it’s been exactly three months since the launch of Apple Music on June 30, which means your three-month free trial of the unlimited streaming service stops here.Alongside new Nexus and Chromecast devices, the Web giant today announced a new Play Music family plan, which is priced on par with Apple Music’s family membership. Rather than just rush for the unsubscribe button, we thought we’d share four options on what to do about your membership before you start getting charged £10 a month. Soon, up to six family members will be able to share a Play Music All Access family subscription for just $15 per month and get tailored recommendations for each account.

In other news, the latest version of OSX for Mac, dubbed El Capitan, will also be available for download later today, less than a week after the release of their recordbreaking iPhone 6S. It promises to bring Force Touch support for the new 12” MacBooks as well as a whole host of multitasking, speed and performance enhancements to older models. Here and there I’ll support an artist I admire by buying their album, or download a track from iTunes, but it’s certainly nothing like the days of yesteryear when I was buying $15.99 DMX and Juvenile CDs.

It’s gained some pretty positive reviews globally, touted as the best way to make your old Mac feel new again and further harmonises Apple’s software ecosystem between Macs and their iOS line. If you upgraded your device to iOS 8.4 on the day of release, you’ll have been able to stream, download and play all your favourite iTunes tracks for nothing. The free version lets you tap into Google’s library of curated radio stations without paying for a $10 monthly subscription — as long as you don’t mind listening to the occasional ad.

I’ve thus been forced to dust off my Platinum card. (Full disclosure: it’s not platinum.) Take Drake and Future’s recent mixtape, What a Time to Be Alive. Since I subscribe to Spotify – and since Apple Music isn’t yet available on Android phones like mine – I had no choice but to buy the album, mediocre as it was. Lots of users will still have days, weeks or even months of free streaming left before they have to make a decision but for many of us our trial period has come to an end and if you’re not a fan of Apple’s new music platform, then you’ll need to unsubscribe today.

Luckily enough, cancelling the service is a simple process – just head in to your Apple Music app on your iPhone, iPad, iPod Touch or iTunes, press on the account button followed by viewing your Apple ID. Though Taylor Swift grabbed most of the headlines by turning Apple’s hand to pay artist royalties during its launch period, Dr Dre and his partner Jimmy Iovine have emerged as a creative brains trust in the streaming realm.

If, like millions of others who have warmly accepted Apple Music into their every day lives, you give the refreshed music app a big thumbs up, then you can always keep it going for £9.99 a month. The tech giant’s purchase of Dre and Iovine’s company, Beats, last year was initially thought to be almost entirely about headphones, but now it’s clear that a good chunk of that $3bn Apple paid was for the duo’s vision. More recently, Apple signed Drake, who has almost single-handedly given the service cachet among the “kids” demographic (say, those whose first exposure to Sir Mix-a-Lot was on Nicki Minaj’s Anaconda). Drake, the company believed, would best “personify and embody the modern musician and how they put their music out online in particular”, Apple’s Larry Jackson told The Fader. At only £21.99 for an annual subscription, it’s £98 less expensive than Apple Music over the course of the year, but it doesn’t give you the bonus access to all the songs on iTunes.

Tidal, though beleaguered in its early life, has also offered a series of exclusives, including Lil Wayne’s Free Weezy Album, a concert of rarities from one of the service’s owners, Jay Z, the debut of Nicki Minaj and Beyoncé’s video Feelin’ Myself, and a lot more. By adding kids, parents, friends, etc to a Family Sharing network, you can all share one another’s content with whatever restrictions you enforce (e.g. It’s getting to the point where if you want to legally consume the rap that’s current, you either have to subscribe to numerous services, or actually buy stuff. Though this trend helped decimate rap album sales in recent years, at a time when fans of genres like country were still buying CDs, this time hip-hop may be at the vanguard of a change that could benefit the music industry.

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