LG G4 review, in progress

1 May 2015 | Author: | No comments yet »

LG G4 key specs and UI: Snapdragon 808 SoC, Quad HD display and more.

The LG G4 was unveiled earlier this week, and many scoffed at the firm’s decision to go with Qualcomm’s hexa-core Snapdragon 808 chip, instead of the latest and greatest Snapdragon 810 offering.While Samsung boasts about metal and glass in its flagship Galaxy S6 and S6 Edge, LG has opted for handcrafted leather and human-centric features in its G4. This re-fuelled speculation that Qualcomm’s Snapdragon 810 chip has been suffering from overheating problems, rumours that surfaced earlier this year when Samsung decided to equip the Galaxy S6 with its own octa-core chip rather than Qualcomm’s offering. The United States, which is one of LG smartphone’s most important markets according to an LG insider, had a prelaunch hours prior to the global unveiling.

LG today unveiled its flagship G4 smartphone at launch events in New York, London, Paris, Singapore, Istanbul and Seoul. “We wanted to give consumers a truly human-centric device that combined the analog sensibilities with technologies that delivered real world performance. It seems that the firms are still on good terms, however, after reports claiming that Qualcomm is looking to Samsung to help manufacture the next-generation Snapdragon 820 chip. LG is banking on its latest innovation to capture a discerning market, where smartphone is the premier mobile device of choice both for work and personal use. “We developed a human-centric LG unit, which satisfies the needs of users, first and foremost,” said Chris Yi, regional CEO of LG Electronics, Asia Pacific. From the design to the camera to the display to the UX, this is the most ambitious phone we’ve ever created,” said Juno Cho, president and CEO of the LG Electronics Mobile Communications Company.

What’s more, LG has been quick to jump to Qualcomm’s defence, saying that its G Flex 2 smartphone ships with the Snapdragon 810 and has had no problems. Users now have full control of the focus, which is fixed at 1.8, shutter speed, ISO, exposure compensation and white balance for every shot they’ll take.

In its press statement, LG states that “the LG G4 is the first smartphone to use LG Display’s new 5.5-inch IPS Quantum Display, which offers 20 percent greater color reproduction, 25 percent improvement in brightness and 50 percent greater contrast. This new display is calibrated for DCI (Digital Cinema Initiatives) standards for color expression, championed by top Hollywood studios.” The smartphone market is bombarded with different brands offering different features and claiming pioneering designs. Running on a 1.8 GHz hexa-core Qualcomm MSM8992 Snapdragon 808 CPU with Adreno 418 GPU, 3GB RAM and 32GB internal storage that can expanded up to 128GB, the G4 runs on Android 5.1 Lollipop operating system. In a report by technology site ZDnet in the last quarter of 2014, LG’s domestic market share rose to 22 percent when the company launched the G3 last year.

On the camera front, the device offers a 16MP rear camera with dual-LED (dual tone) flash and an 8MP front camera. “The camera module features a wide F1.8 aperture lens that allows 80 percent more light to reach the sensor. LG improved low-light performance even further with OIS 2.0, which doubles the performance of the improved OIS+ by expanding the range of image stabilization from one degree to two degrees on the X- and Y-axis and adding a third axis for the first time,” according to a statement. ■ The new Gallery makes it extremely fast to scroll through thousands of pictures and view them on a timeline. The Memories feature automatically organizes photos and videos into event albums based on the time and place they were taken, without having to upload to the cloud. ■ Event Pocket allows users to create one, unified calendar by dragging and dropping appointments and activities from multiple calendars and social media sites. ■ The improved Smart Notice provides more personalized notifications for weather, travel and more by analyzing habits, such as how a user commutes to work. To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.

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