LG Reveals $1200 ‘Luxe’ Smartwatch

31 Aug 2015 | Author: | No comments yet »

LG Is Selling A Gold-Plated Version Of Its Watch Urbane Smartwatch For $1,200.

Apple sells a $10,000 smartwatch, while watchmaker Tag Heuer said its Carrera Wearable 01 will cost around $1,400. Android fans wanting a touch of gold with their smartwatch — a la the Apple Watch — may be interested to learn of a fancy pants version of LG’s Watch Urbane.The LG Watch Urbane Luxe is a limited edition premium smartwatch that has been crafted with 23-karat gold and features a handcrafted alligator leather strap set in an exclusive piano-gloss lacquer case. Each of the 500 limited edition timepieces will be engraved with its own serial number for authenticity and available initially in the US for pre-order Reeds’s website. The 23-carat gold used in the “LG Watch Urbane Luxe” is stronger and harder than the 24-carat gold used in jewelry, and heavier than the 18-carat gold used in traditional luxury watches, the company says.

It will be showcased at the IFA electronics show in Berlin this week and is available for pre-order on Reeds’ site now, though the actual product — the 500 of them being made — won’t ship until October. Luxury does not come cheap; the price tag of $1,200 is obviously much higher than the price of the regular Urbane ($349), but still far, far below the $10,000+ Apple is asking for a gold version of its Watch. But as I found when trying to travel with an Android Wear watch, Google’s watch OS is still confusing to the point of mysticism, and fails even on Google’s basic strengths like search.

It can be pre-ordered at www.REEDS.com later this month, or by visiting any REEDS Jewelers location, according to LG. “Wearable devices shouldn’t be thought of as an extension of one’s smartphone but an extension of oneself,” said Chris Yie, vice president and head of marketing communications for LG Mobile Communications Company. More from WSJ.D: And make sure to visit WSJ.D for all of our news, personal tech coverage, analysis and more, and add our XML feed to your favorite reader.

And while the edge+ is a fast, powerful, and handsome device, the high price is hard to swallow, especially considering that the even more powerful Galaxy Note 5 costs $75 less. The curving 5.7-inch, 2560-by-1,440-pixel screen has a lot of real estate, and the sloped edges make the phone easy to grip, but can reflect light in a slightly distracting way. Aside from supporting AT&T’s newest carrier aggregation bands, which will ensure the fastest possible AT&T service, it has bands 1, 8, and 20 for speedier international roaming than the Verizon model can offer. That may come down to slightly weaker AT&T signal in our test area, but it doesn’t explain why AT&T’s edge+ was the only one of the carrier models not to get a longer battery life result than its Note 5 sibling: Both models got 6 hours, 10 minutes of continuous LTE streaming video. That’s still considerably longer than the 4 hours, 43 minutes on the iPhone 6 Plus, but it’s much less impressive than the 8 hours, 2 minutes I saw on the Verizon edge+.

No other Android device can keep up on processor scores, although the high screen resolution gives the phone a bit of a disadvantage against devices with lower-res screens when it comes to graphics tests.

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