LG’s lightweight Gram laptops arrive in the US

28 Sep 2015 | Author: | No comments yet »

LG Electronics Makes Laptop Debut In U.S. With Windows 10 ‘Gram’ Series.

LG’s laptops are a common sight around the world, but you wouldn’t know it in the US when the company hasn’t officially brought its portables to the country. ENGLEWOOD CLIFFS, N.J., Sept. 28, 2015 /PRNewswire/ – LG Electronics USA announced a U.S. market first: the launch of LG’s line of premium lightweight laptops – LG gram series. Better known to US consumers for its TVs, home appliances, and smartphones, LG is debuting its premium LG Gram Ultra PCs to an American audience, confident that it can capitalize on the momentum of Windows 10. They’re still running 5th-generation Core processors, but they’re otherwise no slouches — they earn their name through an extremely light 980g (2.16lbs) body that makes many smaller laptops seem portly by comparison.

Named the LG gram as a nod to the devices’ extremely light weight, the line is perfect for the everyday user looking for a high-performance laptop that is portability and durable with a sleek, modern design. The main selling points of the Gram don’t actually have much to do with Microsoft’s new operating system — there’s no touchscreen option or RealSense camera for Windows Hello. Although LG has a few laptops, like the UltraPC line, outside the states, the Gram is the first line for the U.S., and as a bonus, it’s coming as a Microsoft “Signature Series” meaning no bloat whatsoever—just pure Windows 10. The 14-inch LG Gram is no larger than the 13-inch MacBook Air and Lenovo Yoga 3 Pro, and its 1080p IPS display is much better looking than the one on Apple’s ageing Air. Combined with solid specs and Microsoft’s latest software, LG seems confident it can win over American shoppers. “We recognize this is an extremely competitive category, and are confident consumers will respond well to this product that combines powerful performance with lightweight design,” said LG USA’s marketing chief David VanderWaal.

To achieve that impressively minuscule amount of Lbs, LG had to make a few design sacrifices—the biggest being the plastic shell all the hardware is incased in. It runs Intel’s fifth generation i7 processor, comes with 8GB of RAM and 256GB of storage, and is constructed of carbon-lithium and carbon-magnesium materials that LG says have been used in race cars and space craft.

The name Gram is derived from the LG computer’s weight, which at less than a kilogram (980 grams / 2.16 pounds) is lighter than even the 11-inch MacBook Air. All are Microsoft Signature Edition laptops, which means a clean, fast and protected experience – each PC is free of installed junkware, is performance-tuned and has a fully virus-protected system.

After the shock of how light this laptop is fades away, you then start to notice the creaking plastic—from the keyboard to the screen bezel—and a few other missing features, like a backlit keys or an SD card reader. It runs Windows 10, including Cortana and the new Microsoft Edge browser, though there’s no built-in support for the company’s new Windows Hello biometric software. But as already mentioned, LG may not be known for laptops but their displays are some of the best in the world, and that’s true with the Gram series.

It supports the latest standards for connectivity, including Wi-Fi and Bluetooth wireless technology, along with extra ports for USB 3.0, a micro-USB and micro-SD slot. Amazon will also be selling LG’s machines from today, with the two 14-inch models coming in at $999 for the base Core i5 plus 128GB spec, or $1,399 for an upgraded Core i7 and 256GB combination. You’ll get to keep your current user name (as long as it doesn’t contain invalid characters, in which case you’ll have to go through a few extra steps to make the transfer), and all your old comments will eventually (not immediately) migrate with you. With LG gram’s instant boot feature, the operating system starts up immediately when the user opens the display whether it’s totally powered off or simply in sleep/hibernation mode.

That makes for rather underwhelming battery life, as my initial experience with the Core i7 Gram has shown it to last for markedly less than its advertised 7.5 hours, which in itself is a comparatively low number nowadays. The display also features LG’s In-Plane Switching (IPS) technology, which ensures accurate color saturation and contrast, even at wide viewing angles. “Reader Mode” provides optimal conditions for reading by reducing blue light, helping to protect your eyes and allow for comfortable reading during extended periods of time.

The only real downside with these impressive specs is that they’re not the newly released Skylake processors but are instead Intel’s 5th generation Broadwell chips. LG Electronics, a proud 2015 ENERGY STAR Partner of the Year, sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG’s “Life’s Good” marketing theme www.lg.com. To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/lg-electronics-makes-laptop-debut-in-us-with-windows-10-gram-series-300149450.html

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