Local App Developers Go Live in Apple App Store

25 Jul 2015 | Author: | No comments yet »

Apple Adjusts Its App Store Algorithm, Impacting Some iPad Developers.

To keep the playing field level and fair for all app developers, Apple on occasion changes the way its App Store ranking algorithm works, the fallout of which can impact developers’ standings in the App Store charts, which ultimately can impact their visibility, downloads, and revenue. Every weekday we share an updated collection of the best free iPhone and iPad apps, but there are always plenty of noteworthy apps that don’t make the list. There are a number of ways to spot a possible rankings change, but one of the easiest is to keep an eye on the rankings of top mobile apps, like Facebook and others. Facebook’s iPad app offers a good example of the change, as its app moved from a No. 2 position in “Social Networking” and a No. 7 ranking “Overall” the day before, down to No. 4 and No. 24, respectively, on Friday, and then it crashed to No. 38 in “Social Networking” and a practically invisible No. 858 “Overall” by Monday. We reached out to mobile marketing firm Fiksu, which confirmed that it had also observed non-standard App Store behavior beginning last Friday that affected iPad rankings over the course of several days. “The apps that dropped have jumped significantly back up today,” noted Fiksu’s Chief Strategy Officer, Craig Palli on Wednesday, “but not all of them have returned to the ranks that they were at before the drop started on Friday,” he says.

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While many reported that, by later in the week, their apps’ rankings returned to “normal,” or at least close to where they were before, that wasn’t true for everyone. If you’ve been dying for a game with gear upgrades, quests, dungeons, leveling up, mounts and surprisingly competent graphics, it’s worth giving the completely free Forsaken World Mobile a try. In some cases, their adjusted ranking represented only a small to medium-sized move – like say, just a few slots or as many as 10 slots lower or higher than before, to cite a couple of examples. For instance, one developer who had one of their best sales day ever thanks to a promotion they were running found they had fallen out of the Top Grossing charts after the algorithm change. Others said that keywords they used to rank for now no longer pulled up their app in search at all, or they saw a significant drop in their popular keywords after the changes.

If Apple only focused on some subset of these methods when making its adjustments, it follows that only some subset of apps would be affected long-term following the change. At the end of the day, what’s most interesting about this particular change is that it much more heavily affected iPad applications, instead of iPhone apps. That could indicate that Apple was looking to better its rankings for those who are building specifically for Apple’s tablet, and possibly rewarding the better iPad apps in the process.

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