Logitech Launches MX Master Mouse

25 Mar 2015 | Author: | No comments yet »

Even office mice now come with a narrative of craftsmanship and care.

Look at your mouse. NEWARK, Calif., Mar 24, 2015 (BUSINESS WIRE) — Today Logitech (six:LOGN) LOGI, -0.96% opened up a world of new possibilities with the introduction of the Logitech® MX Master Wireless Mouse.

Encompassing the best of Logitech’s industry-leading mouse innovations into a hand-sculpted design, the MX Master is the new paradigm for precise, fast, comfortable computer navigation. It fits perfectly in the user’s hand and is sculpted to allow wrist to sit in a natural position with all the buttons and wheels position in such an organized way that they are easy to reach. Maybe I open myself to ridicule by saying so, but I find it immeasurably satisfying to use an input device that punctuates every marquee selection, every drag and drop, and every navigational nudge with a bona fide mechanical click. The Logitech Options software lets users customize the mouse buttons, and the Darkfield Laser hidden underneath allows for tracking on a variety of surfaces—even glass and high-gloss exteriors, Logitech said. Meanwhile, a speed-adaptive scroll wheel lets you move through long documents or Web pages faster, and a thumb wheel introduces side-to-side scrolling.

Those tech companies have been following the example set by watchmakers, who have emphasized the artisanal, handcrafted nature of their products for decades. With a touch of the Logitech Easy-SwitchTM button, you can freely switch between each device, and it has a button that can be customized to replicate gesture controls on Mac® computers so you can accomplish more, faster.

Meanwhile, a special dongle lets you swap the mouse between any three devices quickly — no more swapping dongles or fiddling with Bluetooth settings. Scroll slowly, and the little metal wheel goes “click-click-click” beneath your finger, giving you a nice bit of haptic feedback and a sense of precise control.

And yet, the devices that have received this kind of high-minded treatment so far have all related to a passion of some kind, whether it be music for Apple’s EarPods or gaming for Alienware’s Area-51. To quickly scroll all the way up or down a page, you just flick the wheel with your finger, at which point the click-to-click mechanism disengages, and the wheel spins freely. For Logitech, this MX model is also unusual in using a standard Bluetooth connection and removing the need for the company’s Unifying USB dongle for wireless peripherals.

You can still use the old method for wireless connectivity, but you probably won’t feel the need with Bluetooth now being more energy-efficient than ever. Spanning multiple computing, communication and entertainment platforms, Logitech’s combined hardware and software enable or enhance digital navigation, music and video entertainment, gaming, social networking, audio and video communication over the Internet, video security and home-entertainment control. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). If you’re a Mac user, the buttons are set up by default to work with Exposé and Launch Pad, but Logitech provides a free download of its utility app that lets you set it up however you’d like.

Putting design ahead of engineering is still atypical for the PC industry, which is more comfortable with deliberately technological and masculine designs that make a show of how their form follows their function. To connect the new MX mouse, you can use Bluetooth, or you can use Logitech’s proprietary “unifying receiver”—a little USB dongle that comes in the box. It’s not unreasonable to expect to see more mice and keyboards advertised in the style of premium watches and cars — where precise engineering is celebrated as a means to an end rather than a purpose in and of itself.

The peripherals maker is still selling gaming mice as if they were literally otherworldly objects made up of high specs and engineering, but it’s now taking on a few tips from the likes of Rolex and BMW. And if it ever goes dead, plugging it in for one minute will earn you an hour of mousing, so you’re never left stranded for longer than it takes you to visit the water cooler.

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