Microsoft Finally Confirms Surface Mini’s Existence, Says It Was ‘Like A …

27 Oct 2015 | Author: | No comments yet »

Microsoft opens the doors to its New York City flagship store.

The Microsoft Flagship Store celebrated its grand opening with a ribbon cutting ceremony, and PCMag’s Sascha Segan was on hand to check out the five-floor, 22,000-square-foot store.

At first glance, you might think it looks an awful lot like a certain other tech company’s flagship retail stores, including this one just a few blocks up the street. Whether you’re eyeing a new Surface tablet, Lumia smartphone, or Microsoft Band fitness tracker, the company’s latest hardware is on display, as are Signature Edition PCs, the Xbox One, Office software, and a variety of accessories.

The first 1,000 people in line today received complimentary tickets to Redmond’s community concert featuring Pitbull, which kicks off at 8 p.m. tonight in Rockefeller Center. Since opening its first brick-and-mortar shop six years ago, Microsoft has expanded its retail presence with more than 110 stores across the U.S., Puerto Rico, and Canada.

On the second floor is the Answer Desk, Microsoft’s answer for Apple’s Genius Bar, where customers can get technical help and general troubleshooting assistance. But this is its first massive flagship store. “One of our goals, since we started the stores in 2009, was to have a real marquee location where we could bring an expanded retail presence,” Kelly Soligon, general manager of Worldwide Marketing for Microsoft Retail and Online Stores, said in a statement. “Frequently, we’re asked by customers, ‘When are you coming to my city?’ and New York has been one of the top requests,” she continued. “Waiting for that perfect real estate location, which we were able to secure last year, and building out the right footprint, is super exciting for us.” On the third floor of Microsoft’s new Fifth Avenue location, visitors will find The Dell Experience, which showcases the full range of Dell products, from the XPS, Inspiron, and Precision computers to Alienware gaming products. The new Microsoft Store, on the other hand, has somewhat darker wood tables, and the walls feature a lot of blue, and a few other primary colors, in addition to white.

There’s also an answer desk for technical questions, troubleshooting, and repairs (team members speak a total of 19 languages); a community theater for training sessions and hosting in-store events; high-definition video walls that stream videos, images, and information; and the culture wall to display noncommercial, artistic images. Recipients include All Star Code, Brooklyn Academy of Music, Brooklyn Children’s Museum, Directions for Our Youth, National September 11 Memorial & Museum, Network for Teaching Entrepreneurship, New York Botanical Garden, New York Hall of Science, Per Scholas, PowerMyLearning, Staten Island Children’s Museum, Staten Island MakerSpace, We Connect the Dots, and Women’s Housing Economic Development Corp. “This is something that is super important to us and really layers back up to the company’s mission of how we are helping people achieve more,” Soligon said. “We really strive to be part of the fabric of every community where we operate.” It’s basically a giant desk near the back of the store where you can go to talk to a Microsoft representative about the problems you’re having with Microsoft products.

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