Microsoft launches lightweight email app Send for iPhone, coming soon to …

23 Jul 2015 | Author: | No comments yet »

Microsoft launches lightweight email app Send for iPhone, coming soon to Android and Windows Phone.

[Are you a growth marketer? Send, released on iOS Wednesday, is an email that app that takes an instant messaging-style approach to your inbox by stripping out almost every aspect.

Set to compete against Facebook’s Messenger, WhatsApp and the plethora of other services, Microsoft hopes the Send app will appeal to users of its Office software. ‘Of course, you can use Outlook for this, but today we’re launching a new app through the Microsoft Garage that is built specifically for those brief, snappy communications—Send, designed for in-and-out email.’ ‘While tools like text messaging and IM are great for short messages, you often don’t have your co-worker’s cell phone number or an IM app on your work phone. ‘And we’ve heard loud and clear from people at work, they want all their communications available in Outlook—even if they send them from other apps.On Wednesday, Microsoft entered the instant messaging space with Send, an app that ties in with Microsoft Outlook to shoot quick, pithy messages to your coworkers. This is where Send comes in! ‘ Rather than a full email, Send gives a simple, quick text message-like experience – but work with office email directories and is saved as a conversation in Outloook. ‘These are the sort of quick emails you send to the people you care about at work—your boss, your teammates, and sometimes partners or customers outside your organization. Thought leaders from the biggest brands and most disruptive companies will share winning growth strategies on the most pressing challenges marketing leaders face today.] It’s clear that Microsoft doesn’t want to cannibalize its main Outlook email app with this latest offering — the company said it’s looking to target those situations when you just need to send snappy messages to coworkers.

The idea, Microsoft says, is to strip out the unnecessary (and annoying) parts of email — subject lines and signatures, for example — to make those quick day-to-day brief messages you exchange with coworkers and colleagues faster and easier. “With Send, there are no signatures, subject lines or salutations required,” Microsoft’s Outlook team explains. “Our design principle for the app was to make conversations fast and fluid while keeping the people who are important to you at its core.” If that sounds familiar, it’s almost identical to a description of a new chat-style email app from the Outlook team, nicknamed “Flow,” that leaked online back in May. First, Send is only available for the Apple iPhone in the U.S. and Canada; the company will release a version for Android and Windows Phones in the coming months, according to Microsoft.

Though the app sounds much more like a chat app than an email client for business users, Send only supports Office 365 business and education accounts for now so messages sent in the app are synced to Outlook and Microsoft say the app will work with companies’ existing IT policies. So rather than using this for sending notes from meetings, it’s more about imparting key facts or asking quick questions such as “I’m running 10 minutes late” or “Where is the meeting being held?” And while it does kind of resemble text messaging, it’s linked in with a user’s Outlook account, tapping email addresses rather than mobile phone numbers.

But it does actually seem like quite a good idea for mobile-centric workplaces — and despite losing market share elsewhere in the consumer realm, Microsoft still holds significant mindshare in the enterprise. Microsoft Corporation is a public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through … read more » When you’re typing a response, the person you’re exchanging messages with will be able to see that you’re responding, an indicator that you’re aware of what he or she just sent you. And if you’re literally running to the meeting and don’t have time to tap a detailed response, Send will give you the option of swiping in from a number of short, pre-programmed responses.

Why this matters: It’s unclear how much of a splash Send will make; after all, most modern smartphones are smart enough to tie a particular contact to both an email account as well as a phone number.

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