Microsoft’s New Flagship NYC Store Opens Next Month

1 Oct 2015 | Author: | No comments yet »

Microsoft Corp. to Open Fifth Avenue Store in October.

The new flasghsip, at Fifth Ave. and 53rd St., will span 22,269 square feet and incorporate a help desk for trouble shooting and repairs, a community theater where customers can learn to use Microsoft’s latest products and immersive video walls.The five-level store at 677 Fifth Ave. will open at noon on Oct. 26, according to a company blog post that also announced the opening date of a second flagship store in Sydney, Australia, at Westfield Sydney on Pitt Street Mall on Nov. 12.

Over the past six months, the company has worked to transform both locations into “cutting-edge spaces,” said David Porter, Microsoft’s corporate vice president for world-wide retail and online stores. He bailed on his hectic round-the-clock work life to see if he could enjoy his life a lot more, working less and smarter, and still survive in pricey Manhattan. Shortly after marrying in 2013, Bill and his wife Melissa downsized to a tiny, 350-square-foot studio in Greenwich Village from their 1,900-square-foot townhouse in Queens.

It will feature immersive video walls and, as in other Microsoft stores, an “Answer Desk,” a one-stop shop for technical questions, troubleshooting and repairs regardless of the device or where it was purchased. Microsoft has revealed the opening dates for two major additions to its network of Stores – one of which will mark a significant milestone in the company’s worldwide expansion plans. It will have a retail sales space and an interactive area to serve local customers and businesses, with staff coming from over 11 countries and speaking more than 21 languages, Microsoft says.

Microsoft for several years has followed Apple’s lead by building up its own chain of retail stores to showcase a selection of products from Microsoft and its allies. Word first surfaced in August, 2014 Microsoft was checking out a 8,700 square-foot, two-story space in Manhattan owned by Asian conglomerate King Fook and most recently occupied by fashion house Fendi, which vacated the spot in 2013.

Writer Tim Ferriss brought the idea into the spotlight in 2007, when he penned the book, “The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich,” which suggests ways to farm out chores and work smarter in order to live a freer and more enjoyable life. There was a rumor about Apple closing their Fifth Avenue Store for renovations back in June, but the original Associated Press report has since been yanked. And Mexican telecom billionaire Carlos Slim has long been advocating for a global three-day work week as a way of completely restructuring the workplace.

For one, it’s geared entirely towards the self-employed, who don’t have to answer to a boss and can adjust their incomes based on what types of work they take on. “Some people might think this whole thing sounds elitist,” he said, admitting that his savings and his wife’s earnings made his experience easier than it would be for others. “I’m not suggesting that people should go out and quit their jobs. When you’re on your death bed, you won’t wish you’d spent more time working.” Instead of reluctantly powering up and getting to work on a Monday morning, he hit the snooze button and then the beach, where he started body surfing. “While everyone sat crammed together on these buses coming into Manhattan, I was on an empty bus going the other way,” Powers told the Daily News. “It was liberating.” Floating on the crest of the waves, Powers soon felt the stress of his career and pressure of keeping up with the frenzied pace of New York life fade away. “There was a short period of detox where I missed the 24/7 buzz of connectedness,” he said. “ A lot of our self esteem comes from working and we’re appreciated for the work we do rather than who we are. Instead of spending all day long at his computer working on any number of assignments, he instead selected freelance projects that would yield the most financial reward and prioritized them above everything else.

Knowing that he would find ways to procrastinate and fill his days if he allowed himself too much time to work, Bill established strict limits. “I would set myself the shortest possible deadline,” he said. “I would write something in a few hours that it might have taken me days to write before.” Overall, Powers’ income dropped by just 30% in total, despite the massive drop off in the number of hours he was working. With his earnings and Melissa’s, paired with a cutback in expenses and a dip into their savings, they were able to comfortably make their mid $2,000 a month rent. “At first, it was like we were in a mosh pit, slamming into each other all the time,” he said. “But we adapted quickly.

That was the sweet spot where I felt the most productive.” “We spent more and more time in natural and reflective places right in Manhattan, like Central Park’s ramble and the quiet tip of Pier 45 on the Hudson. Watch how your pulse slows as you relive that childhood experience of a good, long read.” “I discovered I only need half my attention on the street level. This helped the quality of our relationship because we had more time focused on each other.” “Even in Manhattan restaurants, we’d sometimes eat in silence.

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