Misfit gets flashy with new Flash Link activity tracker and Misfit Link app

20 Jul 2015 | Author: | No comments yet »

Misfit Debuts The Flash Link, A $20 Activity Tracker That Also Controls Apps And Smart Home Devices.

Misfit, makers of Shine and Flash Fitness and Sleep Monitors, announces Misfit Link, a new software experience that makes Flash an even more powerful tool to control and connect with the world around you.The Misfit Flash, a basic tracker with step counting and sleep tracking, now costs $30, down from $50 previously, while the aluminum-clad Misfit Shine now costs $70 instead of $100.For a company like Misfit, which got its start as the maker of an attractive health and fitness monitoring device that women would actually like to wear, it may no longer be enough to be just another Fitbit competitor. Called Link, the software gives the device the ability to control the camera on your iPhone — yes, it will work for taking selfies — as well as music apps such as Pandora and Spotify.

The new Misfit Link app lets you use any Flash to take a selfie with your phone camera app or Snapchat; control your music with Spotify, Pandora, and more; or advance slides in a presentation. That’s why the company has been more recently expanding its product lineup to include a range of connected devices, including also a sleep monitoring system and connected lightbulbs, for example. To accompany the launch of the Link software, Misfit is also introducing a new, low-cost activity tracker it’s calling the Flash Link, which is now the least expensive device the company sells at $19.99. For now, the features are all iOS-only and require you to download an app; however, an Android app will be available next month that will bring the same functionality to Android users. However, only the new Flash Link and the Flash will work with the new software, which is debuting today as an iOS application available now on iTunes.

At just $19.99, the device will be one of the lowest-priced multifunctional wearables on the market. “We’re focused on making products everyone can use. Why this matters: Misfit isn’t the most popular fitness band maker—that honor goes to Fitbit, by a wide margin—but it’s a found an interesting hook in its combination of low prices and simple smart device controls.

Soon enough, it’ll also use IFTTT (chains of conditional statements) to let users program even more specific actions, like pushing the Flash button to fire off an email or tweet when you hit a mile mark on a run. If you can think of a single Internet-connected function in your life that deserves its own dedicated button, maybe Misfit has a fitness tracker for you.

All are rounded in shape, though, and feature small LED lights on the front that tell you when the device is syncing, registering your actions, and more. That may sound sound like feature creep for a company founded on the premise of keeping fitness tracking simple—the Flash only contains an accelerometer, a Bluetooth chip, and a battery—but for Tim Golnik, Misfit’s VP of product and design at Misfit, it’s part of a strategy to win the war for the wrist. “You could have an Apple Watch, or wear jewelry to express yourself,” he says. “We know people are looking for extra functionality to interact with the world.” Misfit’s designers know some of this because users are literally asking for these features, through Twitter and the company’s online community. The Company was founded in 2011 by Sonny Vu with John Sculley, the former CEO of Apple and Pepsi, and Sridhar Iyengar, co-founder and former CTO of AgaMatrix. You can also use the app to turn off and on Misfit’s own Bolt lightbulbs, or even call yourself in order to locate a missing phone – the latter which makes the smart button something of a competitor to a lost item finder like Tile. However, once you connect a Flash or Flash Link with the Link app, if you then choose to sync the device with Misfit’s main app, it will continue to track your activity in the background, but won’t show your progress toward your daily activity goal.

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